Türk kadın influencerlar, güzellik, sağlık ve wellness alanında içerik üreten, 18-35 yaş arası, Instagram veya YouTube'da aktif, 40.000'den fazla aboneye sahip.

Product Positioning

The focus on beauty, health, and wellness suggests a product or service that enhances personal care and well-being. In the Turkish market, these sectors are growing, with consumers increasingly interested in products that offer natural ingredients, innovative solutions, and holistic benefits. Positioning the brand as a provider of high-quality, effective, and possibly organic or eco-friendly products could resonate well with the target audience. Highlighting unique selling points such as local production, cultural relevance, or endorsements by trusted figures can further strengthen market positioning.

Target Customers

The ideal customer profile would likely include women aged 18-35 who are interested in beauty, health, and wellness. These customers are typically active on social media, value self-care, and are willing to invest in products that promise visible results and align with their lifestyle values. Examples include:

• Young professionals seeking convenient and effective beauty solutions
• University students interested in affordable yet trendy wellness products
• Health-conscious individuals looking for natural and sustainable options

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Beauty Gurus: Influencers who specialize in makeup tutorials, skincare routines, and product reviews. They can demonstrate the product's effectiveness and share personal testimonials.

• Health and Wellness Coaches: Influencers who focus on holistic health, fitness, and mental well-being. They can integrate the product into their lifestyle content, emphasizing its health benefits.

• Lifestyle Bloggers: Influencers who cover a broad range of topics, including fashion, travel, and personal development. They can showcase the product as part of their daily routine, appealing to a wider audience.

Ensure that these influencers have a follower count exceeding 40,000, as specified, and that their audience aligns with the brand's target demographic.

Content Creation Ideas

• Tutorials and How-Tos: Create step-by-step guides on using the product, highlighting its unique features and benefits. This content can be shared as videos or blog posts.

• Before and After Transformations: Showcase real-life results achieved by using the product, encouraging followers to try it themselves.

• User-Generated Content Campaigns: Encourage customers to share their experiences with the product on social media, using a branded hashtag to increase visibility and engagement.

• Collaborative Giveaways: Partner with influencers to host giveaways, offering the product as a prize to boost brand awareness and attract new followers.

These content ideas aim to engage the audience, build trust, and drive interest in the brand's offerings.