Food and lifestyle influencers in Barcelona, aged 25-55, with a focus on expat community content.

Product Positioning

The butchery shop in Barcelona is positioned to cater to two distinct market segments: young city professionals and Uruguayan & Argentinean expatriates. For young professionals, the focus is on providing quality yet affordable meat options suitable for quick home-cooked meals. This positions the shop as a convenient and reliable source for busy individuals who value both quality and cost-effectiveness. For the expatriate community, the shop offers authentic tastes from home, creating a sense of nostalgia and connection to their cultural roots. This dual positioning allows the shop to appeal to both local and expatriate customers, leveraging the authenticity and quality of its products.

Target Customers

Young City Professionals

• Age Range: 25-35
• Interests: Quality, affordability, convenience, quick meal preparation
• Lifestyle: Busy urban lifestyle, health-conscious, value-driven

Uruguayan & Argentinean Expatriates

• Age Range: 25-55
• Interests: Authentic cultural flavors, community connection, traditional cooking
• Lifestyle: Seeking cultural connection, family-oriented, community-driven

Potential Influencer Matches

Food Bloggers and Chefs

• Relevance: These influencers can create content around quick and easy recipes using the shop's products, appealing to young professionals.
• Reach: They often have a following interested in cooking tips, recipes, and food reviews.

Expat Lifestyle Influencers

• Relevance: Influencers who focus on expatriate life can highlight the shop as a place to find authentic Uruguayan and Argentinean products.
• Reach: They connect with expatriates looking for cultural experiences and community connections.

Health and Wellness Influencers

• Relevance: These influencers can emphasize the quality and health benefits of the shop's meat products, appealing to health-conscious young professionals.
• Reach: Their audience is interested in healthy living, nutrition, and fitness.

Content Creation Ideas

Recipe Series

• Create a series of quick and easy recipes using the shop's products, targeting young professionals looking for meal inspiration.

Cultural Cooking Tutorials

• Develop tutorials on traditional Uruguayan and Argentinean dishes, showcasing the authenticity of the shop's offerings.

Community Stories

• Share stories and testimonials from expatriates who have found a connection to their culture through the shop's products.

Behind-the-Scenes Content

• Offer a glimpse into the sourcing and preparation of the shop's products, highlighting quality and authenticity.

By leveraging these strategies, the butchery shop can effectively reach and engage its target audiences, building a strong brand presence in the Barcelona market.