Find influencer who can attract users who love drinking coffee but hate Starbucks
Coffee enthusiasts aged 18-35, active on Instagram/YouTube/TikTok, focusing on coffee culture.
Research Insight & Analysis
The product or service being promoted is likely a coffee brand or an alternative coffee shop that differentiates itself from Starbucks. The positioning should focus on offering a unique coffee experience that appeals to coffee enthusiasts who are looking for something different from the mainstream offerings of Starbucks. This could include highlighting artisanal brewing methods, unique coffee blends, sustainable sourcing, or a more personalized customer experience.
The ideal customer profile includes individuals who are passionate about coffee but are not fans of Starbucks. These customers may value quality, authenticity, and uniqueness in their coffee choices. They might also be interested in supporting local businesses or brands that emphasize sustainability and ethical sourcing. Examples of target customers could include:
- Young professionals who enjoy exploring new coffee trends and flavors
- Coffee aficionados who appreciate artisanal and craft coffee experiences
- Environmentally conscious consumers who prefer brands with sustainable practices
To reach the target customers, consider collaborating with the following types of influencers:
Coffee Enthusiasts and Reviewers: Influencers who specialize in coffee content, such as reviewing different coffee brands, brewing methods, and coffee shop experiences. They can provide authentic reviews and recommendations to their audience.
Lifestyle Bloggers: Influencers who focus on lifestyle content and have a strong following among young professionals and urban dwellers. They can integrate the coffee brand into their daily routines and share their experiences.
Sustainability Advocates: Influencers who promote sustainable living and ethical consumerism. They can highlight the brand's commitment to sustainability and attract environmentally conscious consumers.
Coffee Tasting Sessions: Host virtual or in-person coffee tasting events with influencers, where they can sample and review different coffee blends. Share their experiences and feedback with their audience.
Behind-the-Scenes Content: Create content that showcases the coffee production process, from sourcing to brewing. Highlight the brand's unique selling points, such as artisanal methods or sustainable practices.
User-Generated Content Campaigns: Encourage customers to share their own coffee experiences with the brand on social media, using a specific hashtag. Feature the best content on the brand's official channels.
Collaborative Giveaways: Partner with influencers to host giveaways that include the brand's coffee products. This can increase brand visibility and engagement among the target audience.
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