Brief
Trans Educators: Focus on educating about trans issues, experiences, terminology
Influencers knowledgeable about trans issues, active on Instagram, YouTube, and TikTok, creating educational content.
Research Insight & Analysis
The brand focuses on educating about trans issues, experiences, and terminology. This positions the brand as an educational and advocacy-oriented entity within the LGBTQ+ community. The brand can leverage its expertise to provide valuable, accurate, and empathetic information, distinguishing itself as a trusted source in a market that increasingly values inclusivity and diversity.
The ideal customer profile includes:
- LGBTQ+ Community Members: Individuals who identify as transgender or are part of the broader LGBTQ+ community seeking resources and support.
- Allies and Advocates: People who support transgender rights and want to educate themselves to be better allies.
- Educators and Institutions: Schools, universities, and organizations looking for reliable educational materials on trans issues.
- Parents and Families: Families of transgender individuals who want to understand and support their loved ones better.
Illustrative examples:
- A high school teacher looking for resources to educate students about transgender issues.
- A parent seeking information to support their transgender child.
- A university LGBTQ+ club president organizing a workshop on trans experiences.
- Transgender Educators and Activists: Influencers who are themselves transgender and have a strong following due to their advocacy and educational content. They can provide authentic and relatable insights.
- LGBTQ+ Advocates: Influencers who focus on broader LGBTQ+ issues but have a significant emphasis on trans rights and education.
- Educational Content Creators: Influencers who specialize in creating educational content, particularly those who focus on social issues and inclusivity.
- **Healthcare Professionals## Product Positioning
The brand focuses on educating about trans issues, experiences, and terminology. This positions the brand as an educational and advocacy-oriented entity within the LGBTQ+ community. The brand can leverage its expertise to become a trusted source of information and support for both trans individuals and allies. By emphasizing inclusivity, authenticity, and empowerment, the brand can carve out a niche in the market that prioritizes education and awareness.
The ideal customer profile includes:
- Trans Individuals: People who identify as transgender and are seeking resources, support, and community.
- Allies: Individuals who want to support the trans community and educate themselves on trans issues.
- Educators and Advocates: Teachers, counselors, and activists who are looking for reliable information and tools to educate others about trans issues.
- Organizations: Non-profits, schools, and businesses that aim to promote inclusivity and diversity within their environments.
Illustrative examples:
- A trans teenager looking for online resources to better understand their identity.
- A parent wanting to support their trans child by learning more about trans experiences.
- A high school teacher seeking materials to include in their curriculum about gender diversity.
- A corporate diversity officer aiming to implement trans-inclusive policies and training.
Trans Educators and Advocates
These influencers are already focused on educating their audience about trans issues. They can provide authentic and knowledgeable content that resonates with the target customers.
LGBTQ+ Activists
Activists who advocate for broader LGBTQ+ rights can help reach a wider audience, including allies and organizations interested in promoting inclusivity.
Mental Health Professionals
Therapists and counselors who specialize in LGBTQ+ issues can offer a professional perspective on the importance of understanding and supporting trans individuals.
Content Creators with Personal Stories
Trans individuals who share their personal journeys can create relatable and impactful content that fosters empathy and understanding.
General Ideas
- Educational Series: Create a series of posts or videos explaining key trans terminology and concepts.
- Personal Stories: Share personal experiences from trans individuals to highlight diverse journeys and challenges.
- Q&A Sessions: Host live Q&A sessions with trans educators to answer common questions and debunk myths.
Creative Ideas
- Interactive Workshops: Organize virtual workshops where participants can learn about trans issues and engage in discussions.
- Collaborative Campaigns: Partner with other LGBTQ+ organizations to create joint campaigns that amplify the message.
- Infographics and Visual Content: Develop visually appealing infographics that simplify complex topics and make them shareable on social media.
- Challenges and Hashtags: Launch social media challenges or hashtags that encourage people to share their support and stories, creating a sense of community and visibility.
By leveraging these strategies, the brand can effectively reach and engage its target audience, fostering a more inclusive and informed community.
Curated Influencer List - Searching
16+Candidates with Quick Search
Filters
#1.nominalnaomi
90%
Match Score
@nominalnaomi
PhD Candidate and Debate Sis
Followers:
16.9K|
Micro Influencer
Engagement Rate:
4.8%
Avg. View:
6528
Location:
US
Fit for"Educating about trans issues and experiences"
This influencer identifies as a PhD candidate and actively discusses transgender issues, making them knowledgeable about trans experiences and terminology. Their content style aligns with the brand's focus on educational content, and they share values related to trans rights. They have the potential to authentically integrate the brand's messaging into their content.
#2.Powered By Rainbows™
90%
Match Score
@Powered By Rainbows™
Powered by Rainbows™ provides LGBTQ education and resources to millions of viewers in 147 countries and in 75 languages. Our channel provides hundreds of highly researched courses, lessons, and episodes covering everything from LGBTQ history, activism, news, science, religion, economics, and more. We proudly say that we provide the education that schools leave out of their classrooms.
Subscriber Milestones - THANK YOU!:
500 - April 24, 2020
1,000 - June 1, 2020
5,000 - June 7, 2020
10,000 - June 21, 2020
15,000 - September 15, 2020
20,000 - December 14, 2020
25,000 - April 20, 2021
50,000 - July 10, 2021
75,000 - January 1, 2022
100,000 - February 25, 2024
For a full list of awards, please go to https://www.professorpride.com/about-us
Powered By Rainbows™ and Professor Pride™ are registered trademarks of Matt Haslam Productions. All content, videos, photos, graphics, audio, or text on this channel is copyrighted to Matt Haslam Productions. All Rights Reserved.
Followers:
113.0K|
Macro Influencer
Engagement Rate:
2.6%
Avg. View:
45246
Location:
US
Fit for"Educating about trans issues and experiences"
This channel provides extensive LGBTQ education and resources, including topics related to trans rights and history, making it a strong fit for the brand's campaign. Their content is well-researched and aligns with the brand's focus on educational material. The channel's established presence and commitment to inclusivity further enhance its suitability for collaboration.
#3.Jammidodger
85%
Match Score
@Jammidodger
Sunday Times Bestseller, Content Creator
LGBT+▪️author ▪️ fashion📍UK
email: jamie@divingbellgroup.com
Followers:
1.1M|
Mega Influencer
Engagement Rate:
1.0%
Avg. View:
73178
Location:
GB
Fit for"Educating about trans issues and experiences"
As a Sunday Times Bestseller and LGBT+ author, this influencer has a strong connection to the trans community and can create educational content on trans issues. Their established presence and focus on fashion and identity resonate with the brand's goals. They can effectively share personal stories and informative posts about trans rights.
#4.AKA PRINCE KYLE
85%
Match Score
@AKA PRINCE KYLE
Here on this channel I document and share my journey as a transgender man in hopes to educate and fight for inclusivity. My perspective is seen through fatherhood, mental/physical health and any obstacles that may come up along the way! This is a safe space for the LGBTQ+ community and anyone open to learning!
Like/Comment/Subscribe!
Business Email:
kylerdavy25@gmail.com
Followers:
73.6K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
4629
Location:
Fit for"Educating about trans issues and experiences"
This influencer documents their journey as a transgender man and aims to educate about inclusivity, which aligns well with the brand's focus on trans issues. Their content style is personal and informative, making it suitable for explainer videos and personal stories. They share values of authenticity and inclusivity, which resonate with the brand's messaging.
#5.PrideMantra
@PrideMantra
Welcome to the LGBTQMantra YouTube channel, where we celebrate the vibrant and diverse LGBTQIA+ community! 🌈
Our dedicated team of content creators is committed to providing engaging, informative, and inspiring content that promotes equality and social justice. 🏳️🌈🏳️🌈🏳️🌈🏳️🌈
We firmly believe in promoting love, acceptance, and understanding, and we stand against any form of discrimination or prejudice. 🌈🌈🏳️🌈🏳️🌈
💕 Whether you're seeking guidance on coming out, dealing with discrimination, managing anxiety or depression, exploring gender identity, or simply seeking support and understanding, LGBTQMantra is here for you.
#lgbtqia #LGBTQmantra #lgbtq
Followers:
678|
Nano Influencer
Engagement Rate:
0.6%
Avg. View:
138
Location:
US
Fit for"Educating about trans issues and experiences"
This influencer promotes LGBTQIA+ content and provides guidance on various issues, including coming out and managing mental health, which aligns with the brand's focus on trans education. Their commitment to equality and social justice matches the brand's values, and their content style is engaging and supportive. However, the lack of a specific focus on trans issues may limit their effectiveness for the campaign.
#6.Minus18
@Minus18
Minus18 is Australia's charity improving the lives of LGBTQIA+ youth through events, workshops and peer support.
Followers:
6.6K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
2802
Location:
Fit for"Educating about trans issues and experiences"
This influencer is a charity focused on improving the lives of LGBTQIA+ youth, which aligns with the brand's focus on trans issues. However, the content style and platform are not specified, making it unclear how well they could create the desired educational content. While they share values with the brand, the lack of specific content focus limits their fit.
#7.Jaxon Feeley
@Jaxon Feeley
Jaxon Feeley is a TV Personality, Cover Model, Podcast Host, Motivational Speaker, Campaigner for Trans Rights and SO much more than meets the eye. Transitioning whilst still a serving prison officer almost 3 years ago, Jax uses his wealth of experience to inspire, motivate and encourage people from all walks of life to Find and most importantly Live, their own truth. His message is not about gender, it is about life and showing every individual that you have the power to be 100% authentic within yourself, if only you decide to look yourself in the mirror and do the things that scare you more than anything. By being open and honest about his journey, allowing people to make mistakes and really showing the power in vulnerability, he is giving people all over the world the belief and courage to change their own lives.
Followers:
484|
Nano Influencer
Engagement Rate:
9.6%
Avg. View:
2107
Location:
Fit for"Educating about trans issues and experiences"
While this influencer is a motivational speaker and campaigner for trans rights, their content does not explicitly focus on educational material about trans issues. Their messaging is inspirational, but it may not align closely with the brand's need for educational content. Additionally, the lack of a clear platform presence limits their fit for the campaign.
#8.Josh Helfgott
@Josh Helfgott
TAP HERE FOR PETITION LINK ✍️
You are valid 🏳️🌈🏳️⚧️
Subscribe for Gay News & LGBTQ+ Education
Followers:
374.0K|
Macro Influencer
Engagement Rate:
1.4%
Avg. View:
25562
Location:
Fit for"Educating about trans issues and experiences"
This influencer focuses on LGBTQ+ education and news, which could potentially align with the brand's goals. However, the content appears to be more general and lacks a specific focus on trans issues or educational content. The overall tone may not fully match the brand's desired style for personal stories and explainer videos.
#9.TEDx Talks
@TEDx Talks
TEDx is an international community that organizes TED-style events anywhere and everywhere -- celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED's format and rules.
For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request here: https://media-requests.ted.com.
Followers:
41.5M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
1858
Location:
Fit for"Educating about trans issues and experiences"
TEDx is an established platform focused on sharing ideas and education, but it does not specifically target trans issues or personal stories. While the brand's goals align with educational content, this account is more of a collective platform rather than an individual influencer, limiting its potential for authentic collaboration. Thus, it does not fit the brand's requirements well.
#10.Politics Social
@Politics Social
Politics Social is a candid, outspoken and independent political channel set up by British adventurer Graham Hughes: island owner, Guinness World Record holder, and the first person to visit every country in the world without flying.
Graham is joined on this channel by a diverse roster of contributors including Phil Moorhouse, Supertanskiii, Rachel Harris, Ollie Bowlerhatman, Ben Chambers, Femi Oluwole, Jon Morter, Aid Thompsin, Mike Dicks, Brenna Duncan, Mikey Famine, Wayne Lynch and many others.
We discuss, dissect and poke fun at the news, politics and issues of the day, through a dynamic blend of live videos and pre-recorded content. We offer a platform where viewers are not just spectators, but active participants in the conversation. Join the discourse, challenge ideas, and help us help you reshape the political landscape!
Followers:
41.1K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
1755
Location:
GB
Fit for"Educating about trans issues and experiences"
This influencer focuses on political commentary and news, which does not directly align with the brand's focus on trans education and personal experiences. Their content style is more about political discourse rather than educational content on trans issues. Therefore, they do not share the same values or messaging as the brand.
#11.Jecca Blac
@Jecca Blac
Jecca Blac is a vegan, cruelty free beauty brand inclusive of all skin tones, sizes, abilities, genders, identities and expressions!
#MakeupHasNoGender
Followers:
1.8K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
800
Location:
Fit for"Educating about trans issues and experiences"
This account represents a vegan beauty brand that promotes inclusivity but does not focus on trans issues or education. The content style does not align with the brand's desired educational approach, and it is primarily a brand account rather than an individual influencer. Therefore, it lacks the potential for authentic collaboration on trans-related content.
#12.AsapSCIENCE
@AsapSCIENCE
Making science make sense.
Created by:
Mitchell Moffit (@mitchellmoffit)
Gregory Brown (@whalewatchmeplz)
CONTACT
asapscience[at]gmail[dot]com
Send us stuff!
ASAPSCIENCE INC.
P.O. Box 93, Toronto P
Toronto, ON, M5S2S6
Followers:
10.7M|
Mega Influencer
Engagement Rate:
0.5%
Avg. View:
1578241
Location:
Fit for"Educating about trans issues and experiences"
This influencer creates educational content about science, which does not directly address trans issues or LGBTQ+ topics. Their audience and content style do not align with the brand's focus on educating about trans experiences and terminology. This account is not focused on the specific themes required for the campaign.
#13.CBN News
@CBN News
CBN News is an international, nonprofit news organization that provides programming 24 hours a day by cable, satellite and the Internet. CBN News offers today’s news headlines and stories that impact the global Christian community. Because Truth Matters®.
Followers:
2.0M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
54237
Location:
US
Fit for"Educating about trans issues and experiences"
This influencer is focused on Christian news and does not address trans issues or LGBTQ+ topics, which are central to the brand's campaign. Their content style and audience do not align with the brand's focus on educating about trans experiences. This account is a nonprofit news organization, making it less likely to engage in the desired influencer collaboration.
#14.Pakistan Observer
@Pakistan Observer
Official YouTube Channel of Pakistan Observer
For Queries:
Saud Faisal Malik
Chief Digital Officer
Digital@pakobserver.net
Followers:
71.8K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
325
Location:
PK
Fit for"Educating about trans issues and experiences"
This influencer focuses on news content related to Pakistan and does not address trans issues or LGBTQ+ topics. Their audience and content style do not align with the brand's focus on educating about trans issues and experiences. Additionally, this account appears to be an official news channel rather than an individual influencer.
#15.American Educational Research Association
@American Educational Research Association
The American Educational Research Association (AERA), a national research organization with 25,000 members, strives to advance knowledge about education, encourage scholarly inquiry related to education, and promote the use of research to improve education and serve the public good.
Followers:
4.5K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
24
Location:
Fit for"Educating about trans issues and experiences"
This influencer is an educational research organization and does not focus on trans issues or LGBTQ+ topics. Their content style and audience do not align with the brand's focus on educating about trans experiences and terminology. This account is not an individual influencer, which limits potential collaboration.
#16.Junkfish
@Junkfish
Team Junkfish are a young games development company from Dundee, Scotland. You can find various gameplay, work in progress, promotional and general team-based videos here.
Followers:
5.0K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
745
Location:
GB
Fit for"Educating about trans issues and experiences"
This influencer is a game development company and does not create content related to trans issues or LGBTQ+ topics. Their audience and content style are not aligned with the brand's focus on educating about trans experiences and terminology. This account is a brand account, which is not likely to collaborate on the desired campaign.
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