Influencers who are English teachers targeting Latin American audiences. They should have high engagement rates and create educational content on social media platforms like TikTok, Instagram, and YouTube.

Product Positioning

The user's query focuses on finding influencers who teach English to a Latin American audience and have great engagement rates. This suggests that the product or service being promoted is likely related to English language learning, such as an online course, language learning app, educational materials, or tutoring services.

To position this product effectively in the market, it should emphasize the following:

• Accessibility: Highlight how the product makes learning English easy and accessible for Latin American users.
• Cultural Relevance: Showcase how the product is tailored to the specific needs and cultural context of Latin American learners.
• Engagement and Interactivity: Emphasize features that make learning engaging and interactive, such as live classes, interactive exercises, and community support.

Target Customers

The ideal customer profile for this product would include:

• Students: Young adults and teenagers who need to learn English for academic purposes or future career opportunities.
• Professionals: Adults looking to improve their English skills for better job prospects or career advancement.
• Parents: Individuals seeking quality English education resources for their children.
• Travel Enthusiasts: People interested in learning English to enhance their travel experiences.

Illustrative examples:

• A 20-year-old university student in Mexico City who needs to pass an English proficiency test.
• A 35-year-old professional in São Paulo looking to improve their business English for international meetings.
• A parent in Buenos Aires searching for engaging English learning resources for their 10-year-old child.

Potential Influencer Matches

To reach the target customers effectively, the following types of influencers would be suitable:

English Language Educators

Influencers who specialize in teaching English and have a strong following in Latin America. They can create content that demonstrates the effectiveness of the product and provide valuable tips and lessons.

Bilingual Content Creators

Influencers who create content in both English and Spanish/Portuguese. They can bridge the language gap and make the product more relatable to their audience.

Educational Influencers

Influencers who focus on educational content and have a reputation for promoting quality learning resources. They can lend credibility to the product and reach an audience that values education.

Lifestyle and Travel Influencers

Influencers who share their experiences of learning English and how it has benefited their travels or lifestyle. They can inspire their followers to see the practical benefits of learning English.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

General Ideas

• Success Stories: Share testimonials and success stories of users who have improved their English skills using the product.
• Interactive Challenges: Create language learning challenges that encourage followers to participate and share their progress.
• Live Q&A Sessions: Host live sessions where influencers answer questions about learning English and provide tips.

Creative Ideas

• Cultural Exchange Series: Collaborate with influencers to create a series where they explore cultural differences and similarities while teaching English phrases and expressions.
• Language Learning Vlogs: Document the daily language learning journey of an influencer, showing real-life applications of the product.
• Collaborative Lessons: Partner with multiple influencers to create collaborative English lessons, each focusing on different aspects of the language.

By leveraging these strategies, the product can effectively reach and engage the target audience, driving interest and adoption.