Family-oriented influencers with a significant following and high engagement rate, focusing on family gatherings and holiday celebrations.

Product Positioning

Bauducco Panettone is a traditional Italian sweet bread that is often associated with festive occasions. To break into the US market during the Thanksgiving to holiday season, the product can be positioned as a versatile, family-friendly dessert option that complements the festive spirit. Emphasizing its rich heritage, unique taste, and the joy of sharing it with loved ones can resonate well with the target audience. Highlighting its suitability for various holiday meals, from Thanksgiving dinners to Christmas brunches, can also help in positioning it as a must-have holiday treat.

Target Customers

The ideal customer profile for Bauducco Panettone includes:

• Families: Parents looking to create memorable holiday experiences for their children.
• Food Enthusiasts: Individuals who enjoy trying new and unique holiday treats.
• Holiday Hosts: People who host holiday gatherings and are looking for special desserts to impress their guests.
• Cultural Enthusiasts: Individuals interested in exploring international holiday traditions.

Illustrative examples:

• A mother of two who loves baking and is always on the lookout for new holiday recipes.
• A young couple hosting their first Thanksgiving dinner and wanting to include a unique dessert.
• A food blogger who focuses on holiday recipes and traditions from around the world.

Potential Influencer Matches

Family-Oriented Influencers

These influencers often share content about family life, parenting tips, and holiday traditions. They can showcase how Bauducco Panettone fits into their family celebrations, creating a relatable and authentic connection with their audience.

Food Bloggers and Chefs

Influencers who specialize in recipes, cooking tips, and food reviews can create content around unique ways to incorporate Bauducco Panettone into holiday meals. They can also share recipes for using leftover Panettone, adding value for their followers.

Lifestyle Influencers

These influencers cover a broad range of topics, including home decor, holiday planning, and entertaining. They can highlight Bauducco Panettone as part of their holiday decor and entertaining tips, showing how it enhances the festive atmosphere.

Cultural Influencers

Influencers who focus on international cultures and traditions can introduce Bauducco Panettone as a traditional Italian holiday treat, educating their audience about its origins and significance.

Content Creation Ideas

General Ideas

• Holiday Recipe Videos: Influencers can create videos showing different ways to enjoy Bauducco Panettone, such as making French toast, bread pudding, or trifle.
• Unboxing and First Impressions: Influencers can share their first impressions of Bauducco Panettone, highlighting its packaging, aroma, and taste.
• Holiday Meal Planning: Influencers can include Bauducco Panettone in their holiday meal planning guides, suggesting it as a dessert option.

Creative Ideas

• Family Traditions Series: Influencers can create a series of posts or videos about their family holiday traditions, featuring Bauducco Panettone as a new addition to their celebrations.
• Panettone Decorating Contest: Host a contest where followers decorate their Bauducco Panettone and share their creations on social media, with the influencer showcasing the best entries.
• Cultural Exchange: Collaborate with influencers from different cultural backgrounds to share how they incorporate Bauducco Panettone into their holiday traditions, creating a multicultural holiday celebration theme.

By leveraging these strategies, Bauducco Panettone can effectively capture the attention of the US market during the holiday season, creating a strong brand presence and driving sales.