Female micro-influencers aged 18-35 from Kerala and Tamil Nadu who focus on beauty, skin, hair, and body care content on Instagram.

Product Positioning

The brand in question is a skin, hair, and body care brand. This category is highly competitive, with numerous established and emerging brands. To stand out, the brand should emphasize unique selling points such as natural ingredients, cruelty-free products, or specific benefits like hydration, anti-aging, or hair growth. Positioning the brand as a premium, eco-friendly, or Ayurvedic solution could also resonate well with the target audience in Kerala and Tamil Nadu, where traditional and natural remedies are highly valued.

Target Customers

The ideal customer profile for this brand would be women aged 18-35 who are conscious about their skin, hair, and body care routines. They are likely to be interested in natural and effective products and are active on social media platforms like Instagram. These customers are also likely to follow beauty trends and seek recommendations from influencers they trust.

Illustrative examples of target customers:

• A 25-year-old working professional in Chennai who follows a daily skincare routine and is interested in trying new products.
• A 30-year-old homemaker in Kochi who prefers natural and Ayurvedic products for her family.
• A 22-year-old college student in Coimbatore who follows beauty influencers for makeup and skincare tips.

Potential Influencer Matches

Given the requirements, the ideal influencers would be female micro-influencers with around 10k followers on Instagram, based in Kerala and Tamil Nadu. These influencers should have a strong engagement rate and a genuine connection with their followers. They should also have a focus on beauty, skincare, haircare, and lifestyle content.

Types of influencers:

• Beauty Enthusiasts: Influencers who regularly post about skincare routines, haircare tips, and body care products. They can provide detailed reviews and tutorials.
• Lifestyle Bloggers: Influencers who share their daily life, including beauty and self-care routines. They can integrate the brand's products into their everyday content.
• Health and Wellness Influencers: Influencers who focus on overall well-being, including natural and organic products. They can highlight the brand's natural ingredients and benefits.

Content Creation Ideas

To effectively promote the brand, the influencers can create various types of content that align with the brand's positioning and appeal to the target audience.

General Ideas

• Product Reviews: Detailed reviews of the brand's products, highlighting their benefits and unique features.
• Tutorials: Step-by-step guides on how to use the products as part of a skincare or haircare routine.
• Before and After: Showcasing the results of using the products over a period of time.

Creative Ideas

• DIY Skincare Recipes: Using the brand's products as ingredients in DIY skincare recipes.
• Challenges: Hosting a 7-day or 30-day skincare challenge using the brand's products and encouraging followers to participate.
• Collaborations: Partnering with other influencers for joint content, such as skincare routines or beauty tips.

By leveraging these content ideas, the brand can create engaging and authentic content that resonates with the target audience and drives interest in their products.