Brief
Niche: Fitness Influencers For Men Over 50 years old Followers: 50,000 - 1,000,000
Fitness influencers who create content for men over 50 years old. They should have a follower count between 50,000 and 1,000,000 and focus on health, wellness, and fitness topics.
Research Insight & Analysis
The niche specified is "Fitness Influencers For Men Over 50 years old." This suggests a focus on health, wellness, and fitness products or services tailored to older men. The brand can position itself as a specialized provider of fitness solutions that cater to the unique needs of men over 50, emphasizing aspects such as maintaining muscle mass, joint health, cardiovascular fitness, and overall well-being. Highlighting the benefits of staying active and fit in later years, and how the product or service can help achieve these goals, will resonate well with this demographic.
The ideal customer profile includes men over 50 who are interested in maintaining or improving their fitness levels. These individuals are likely to be health-conscious, looking for ways to stay active, and may have specific fitness goals such as weight management, muscle maintenance, or improving mobility and flexibility. They may also be interested in preventing age-related health issues through fitness.
Illustrative Examples:
- John, a 55-year-old retired professional who wants to stay fit and active to enjoy his retirement years.
- Mark, a 60-year-old businessman who is looking to manage his weight and improve his cardiovascular health.
- David, a 52-year-old who has recently taken up fitness to combat the onset of age-related health issues.
Mid-Tier Fitness Influencers
Influencers with followers ranging from 50,000 to 1,000,000 who focus on fitness for older adults. These influencers often share workout routines, health tips, and motivational content that resonates with men over 50.
Health and Wellness Experts
Influencers who are certified trainers, physiotherapists, or nutritionists specializing in fitness for older adults. Their expertise can add credibility to the brand and provide valuable insights to the target audience.
Lifestyle Influencers
Influencers who focus on a holistic approach to health and wellness, including fitness, nutrition, and mental well-being. They can help position the brand as part of a broader lifestyle choice.
General Ideas
- Workout Routines: Share workout routines specifically designed for men over 50, focusing on strength training, flexibility, and cardiovascular health.
- Success Stories: Feature success stories of men over 50 who have achieved their fitness goals using the product or service.
- Health Tips: Provide tips on maintaining joint health, preventing injuries, and managing age-related health issues through fitness.
Creative Ideas
- Challenges: Launch a fitness challenge for men over 50, encouraging them to share their progress and results on social media.
- Expert Interviews: Collaborate with health and wellness experts to create informative content on the benefits of staying fit in later years.
- Interactive Q&A Sessions: Host live Q&A sessions with influencers where they answer fitness-related questions from the audience.
By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning itself as a trusted provider of fitness solutions for men over 50.
Curated Influencer List - Searching
#1.Workout queen
@Workout queen
It's never too late to be your strongest self!
https://linktr.ee/blondlocs
Followers:
140.3K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
3895
Location:
US
Fit for"Fitness Influencers for Men Over 50"
The influencer focuses on fitness over 50, which aligns well with the brand's target audience. However, the content is not specifically tailored to men, which slightly reduces the fit.
#2.Jenn Labonte | Fitness for Women over 40
@Jenn Labonte | Fitness for Women over 40
💃🏼 I help women over 40 cut through the confusion and get strong, lean & energized through simple strategies👇Workouts & personalized meal plans
Followers:
112.2K|
Macro Influencer
Engagement Rate:
1.1%
Avg. View:
10881
Location:
United States
Fit for"Fitness Influencers for Men Over 50"
The influencer focuses on full-body workouts and fitness over 50, which aligns well with the brand's target audience. However, the content is not specifically tailored to men.
#3.MenoLabs
@MenoLabs
Menopause Support & Symptom Relief.
Followers:
2.7K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
760
Location:
US
Fit for"Fitness Influencers for Men Over 50"
The influencer focuses on midlife fitness, which aligns well with the brand's target audience. However, the content is not specifically tailored to men over 50.
#4.WeShape
@WeShape
At We Shape we are not so much concerned with how many pounds you are losing, instead we care about how you actually feel in our body. Does moving your body feel good? Are you moving better and doing the things in life that you want to? We're here to help you regain balance, build strength and flexibility, improve your confidence and motivate you to keep going!
We offer many beginner levels of traditional exercise movements, many of which you can do sitting and lying down, and all from the comfort of your own home!
We focus on teaching you movements with perfect form because We believe you should focus on doing movements the right way, so you don't get hurt in the long run. So many fitness programs push too hard and you fall off the wagon and it's hard to get back on.
We hope you’ll explore around and see what we have to offer you, give us a like and subscribe!
Followers:
1.1M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
9714
Location:
US
Fit for"Fitness Influencers for Men Over 50"
The influencer focuses on general fitness and wellness, which aligns well with the brand's target audience. However, the content is not specifically tailored to men over 50.
#5.Easy Fitness Over 50
@Easy Fitness Over 50
Easy to do fitness videos for beginners and seniors. I believe in the power of baby steps instead of being overwhelmed by a huge work out demand. https://beacons.ai/easyfitnessover50/home
Followers:
43.6K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
1381
Location:
CA
Fit for"Fitness Influencers for Men Over 50"
The influencer focuses on fitness for beginners and seniors, which aligns well with the brand's target audience. However, the content is not specifically tailored to men over 50.
#6.Rhonda Fitz Fitness
@Rhonda Fitz Fitness
👋🏼 Welcome to my channel! Free workouts are here for you to follow along and get your body moving! You can perform them anywhere, anytime requiring minimal equipment. My workouts focus on beginners and/or ages 50 plus. The routines are functional and simple but can be challenging. Many of the workouts include high - low impact variations and modifications.
I've been teaching fitness since 2007 training and coaching people of all ages from 8 to 88 years of age. I'm a firm believer of mixing up workout routines such as strength training, Pilates, Yoga, cardio, etc. The most important thing is to find an activity that you enjoy, stick to it, and you will find the rewards to better health!
ACE Certified Personal Trainer
ACE Group Exercise Instructor
Yoga (YTA 200)
Comprehensive Pilates Instructor (Balanced Body) based in Northern California.
In health,
Rhonda
rhondafitztrainer@gmail.com
Followers:
1.5K|
Micro Influencer
Engagement Rate:
2.6%
Avg. View:
448
Location:
US
Fit for"Fitness Influencers for Men Over 50"
The influencer focuses on fitness for beginners and older adults, which aligns well with the brand's target audience. However, the content is not specifically tailored to men over 50.
#7.Jillian Hardwick
@Jillian Hardwick
✨Age gracefully with Pilates & Strength Training
🖥️ Live + On Demand Classes in mobile app
Message me the word “VIP” for app info!
Followers:
673.8K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
97557
Location:
United States
Fit for"Fitness Influencers for Men Over 50"
The influencer's content focuses on Pilates and fitness for older adults, but it is not specifically targeted at men over 50. The alignment with the brand's target audience is weak.
#8.Karl Zarse, MD
@Karl Zarse, MD
Double Board-Certified Interventional Pain Specialist | Follow us @drzagefit
Followers:
72.5K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
5690
Location:
US
Fit for"Fitness Influencers for Men Over 50"
This influencer's content includes fitness and motivational posts, but it is not specifically targeted at men over 50. The alignment with the brand's target audience is weak.
#9.Dmirgonfitness
@Dmirgonfitness
Providing workouts that you can do anywhere/anytime-around YOUR schedule!!
Followers:
469.9K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1366
Location:
US
Fit for"Fitness Influencers for Men Over 50"
The influencer focuses on weight loss and fitness, but their content is not specifically tailored to men over 50. The target audience and content style do not align well with the brand's requirements.
#10.Celebrity Fitness Guru
@Celebrity Fitness Guru
❤️ I help 50+ with exercise solutions. Creator of “Body Dynamix”. Creator of “Slimin6” with Beachbody.
@fitonapp trainer.
@livati_wellness
Followers:
22.0K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
1849
Location:
United States
Fit for"Fitness Influencers for Men Over 50"
This account appears to be self-promotional and does not specifically target men over 50. The content style and tone do not align well with the brand's desired style.
#11.Chrissa Benson | Health & Fitness Expert for Women over 35
@Chrissa Benson | Health & Fitness Expert for Women over 35
•Helping women build stronger, healthier bodies for life
•Featured: Self, Women's Health, Shape
⬇️START HERE
Followers:
202.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
33568
Location:
United States
Fit for"Fitness Influencers for Men Over 50"
This account appears to be self-promotional and does not specifically target men over 50. The content style and tone do not align well with the brand's desired style.
#12.50+ health & humor
@50+ health & humor
PersTrainer/Fit.Instr+Nutrition Coach helping 40+ moms feel vibrant in menopause
Followers:
282.5K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1584
Location:
US
Fit for"Fitness Influencers for Men Over 50"
The influencer focuses on menopause nutrition and fitness, which does not align with the brand's target audience of men over 50. The content style and tone do not match the brand's requirements.
#13.TheJennReed
@TheJennReed
Mature Makeup | Fitness | Age Positivity💋
Menopause journey
IG: @thejennreed
Followers:
71.2K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
1414
Location:
US
Fit for"Fitness Influencers for Men Over 50"
The influencer focuses on fitness and nutrition for midlife women, which does not align with the brand's target audience of men over 50. The content style and tone do not match the brand's requirements.
#14.Theory of Simple (Travel Tips & Tricks!)
@Theory of Simple (Travel Tips & Tricks!)
With over 40 years of travel and over 20 countries visited, I love finding and sharing ways to help me and you to simplify travel! I look for unique gadgets and simple hacks to help ease the stress of travel and still keep us prepared for ANYTHING!.
This channel is for information and entertainment purpose only. Video descriptions may contain affiliate links.
#travel #traveltips #traveltipsandtricks #travelhacks
Followers:
53.7K|
Micro Influencer
Engagement Rate:
1.7%
Avg. View:
12613
Location:
US
Fit for"Fitness Influencers for Men Over 50"
The influencer focuses on travel tips and gadgets, which does not align with the brand's fitness-focused campaign. The target audience and content style do not match the brand's requirements.
#15.Lily Seymour
@Lily Seymour
Welcome to my Channel! Here you'll find videos of all my loves.... Wigmaking.... Makeup.... Skin Care..... Photography..... Home Life and a whole lot more.
I'm an over 50's beauty blogger that's ... fun.. fierce.. fabulous.. and not going down without a fight! I would love it if you visited my Beauty Blog at http://www.lilyseymour.com...and follow me on social media.
I am a certified Wigmaker and also maintain a Wigmaking Blog at http://www.wigweaves.com.
For any inquiries, please contact me at..... lily@lilyseymour.com.
And.... don't forget to Subscribe!
Followers:
26.2K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
22020
Location:
US
Fit for"Fitness Influencers for Men Over 50"
The influencer focuses on beauty and lifestyle content for women over 50, which does not align with the brand's target audience of men over 50. The content style and tone do not match the brand's requirements.
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