Fitness influencers aged 18-35, active on Instagram, YouTube, or TikTok, creating content on fitness routines, workout tips, or product reviews.

Product Positioning

The product in question is a pre-workout supplement, which is typically used to enhance athletic performance, increase energy, and improve focus during workouts. In the existing market, this product can be positioned as a high-quality, effective solution for fitness enthusiasts looking to maximize their workout potential. To differentiate it from competitors, the brand could emphasize unique ingredients, superior formulation, or specific benefits such as faster recovery or increased endurance. Highlighting any scientific research or endorsements from fitness professionals can also strengthen its market position.

Target Customers

The ideal customer profile for a pre-workout supplement includes individuals who are actively engaged in fitness activities, such as gym-goers, athletes, and bodybuilders. These customers are typically health-conscious, motivated to improve their physical performance, and interested in supplements that can aid in achieving their fitness goals. Examples of target customers include:

• Young adults aged 18-35 who regularly attend the gym
• Amateur athletes participating in sports or competitions
• Fitness enthusiasts who follow workout routines and dietary plans

Potential Influencer Matches

To effectively reach the target customers, collaborating with the following types of influencers would be beneficial:

• Fitness Trainers and Coaches: These influencers have credibility and authority in the fitness community. Their endorsement can lend trust to the product and provide valuable insights on its benefits.

• Athletes and Sports Enthusiasts: Professional or amateur athletes who use supplements as part of their training regimen can showcase the product's effectiveness in real-world scenarios.

• Health and Wellness Bloggers: Influencers who focus on health, nutrition, and wellness can highlight the product's ingredients and benefits, appealing to a broader audience interested in overall well-being.

• Lifestyle Influencers with a Fitness Focus: These influencers can integrate the product into their daily routines, demonstrating its practical use and benefits in everyday life.

Content Creation Ideas

To engage the audience and promote the pre-workout supplement, consider the following content ideas:

• Workout Challenges: Collaborate with influencers to create workout challenges that incorporate the pre-workout supplement, encouraging followers to participate and share their experiences.

• Before and After Transformations: Showcase real-life transformations of individuals who have used the product, highlighting improvements in performance and physique.

• Ingredient Spotlights: Create content that educates the audience about the unique ingredients in the supplement and their specific benefits.

• User Testimonials and Reviews: Share authentic testimonials and reviews from satisfied customers and influencers, building trust and credibility.

• Live Workout Sessions: Host live workout sessions with influencers using the pre-workout supplement, allowing followers to engage and ask questions in real-time.