Brief
Fitness Influencers in Their 50s
Fitness influencers in their 50s who create content related to workout routines, healthy living, and wellness advice. They should have an engaged audience interested in fitness and healthy aging.
Research Insight & Analysis
The query specifies an interest in "Fitness Influencers in Their 50s." This suggests a focus on fitness and wellness products or services targeted at an older demographic. The product positioning should emphasize health, vitality, and the benefits of maintaining an active lifestyle as one ages. Highlighting the unique needs and challenges faced by individuals in their 50s, such as joint health, muscle maintenance, and overall well-being, can create a strong market fit.
The ideal customer profile would be individuals in their 50s who are interested in maintaining or improving their fitness levels. These customers are likely to be health-conscious, looking for ways to stay active, and interested in products or services that cater to their specific age-related needs. Examples include:
- A 55-year-old woman looking for low-impact exercise routines to maintain her fitness without straining her joints.
- A 52-year-old man interested in nutritional supplements that support muscle maintenance and recovery.
- A 50-year-old couple seeking fitness programs they can do together to stay healthy and active.
Fitness Influencers in Their 50s
These influencers can directly relate to the target audience, sharing personal experiences and fitness journeys that resonate with followers of a similar age. They can provide authentic testimonials and demonstrate the effectiveness of the product or service.
Health and Wellness Experts
Influencers who specialize in health and wellness for older adults can offer valuable insights and recommendations. Their expertise can lend credibility to the product and attract a health-conscious audience.
Lifestyle Bloggers
Influencers who focus on lifestyle content for older adults can integrate fitness and wellness products into broader themes of healthy living, work-life balance, and aging gracefully.
General Ideas
- Workout Routines: Videos or blog posts featuring age-appropriate workout routines, including modifications for different fitness levels.
- Product Reviews: Honest reviews and testimonials from influencers about how the product has benefited their fitness journey.
- Health Tips: Tips and advice on maintaining health and fitness in one's 50s, including diet, exercise, and mental well-being.
Creative Ideas
- Transformation Stories: Before-and-after stories showcasing the positive impact of the product on the influencer's fitness and health.
- Challenges: Fitness challenges that encourage followers to participate and share their progress, creating a sense of community and engagement.
- Live Sessions: Live workout sessions or Q&A sessions with influencers, allowing followers to interact and ask questions in real-time.
By leveraging influencers who resonate with the target demographic and creating engaging, relatable content, the marketing campaign can effectively reach and inspire individuals in their 50s to prioritize their fitness and well-being.
Curated Influencer List - Searching
20+Candidates with Quick Search
Filters
#1.Dominique Sachse
95%
Match Score
@Dominique Sachse
YouTuber•Encourager•Author•50+
Followers:
64.2K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
13051
Location:
US
Fit for"Fitness influencers in their 50s"
The influencer has a large following and focuses on midlife fitness, which aligns well with the brand's target audience. Their content style is engaging and motivational, making them a strong candidate for the campaign.
#2.donnatryba
95%
Match Score
@donnatryba
Simple workouts and fitness inspo - no matter your age! #thisis49
Followers:
33.1K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
517
Location:
US
Fit for"Fitness influencers in their 50s"
The influencer focuses on midlife fitness and has a large following, which aligns well with the brand's target audience. Their content style is engaging and motivational, making them a strong candidate for the campaign.
#3.The Midlife Mentors
95%
Match Score
@The Midlife Mentors
Stuck in a MIDLIFE RUT? Find out what’s holding you back with this free audit
Followers:
92.1K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
783
Location:
GB
Fit for"Fitness influencers in their 50s"
The influencer focuses on midlife fitness and provides practical tips for fat loss, which aligns well with the brand's target audience. Their large following and engaging content style make them a strong candidate for the campaign.
#4.TheJennReed
95%
Match Score
@TheJennReed
Mature Makeup | Fitness | Age Positivity💋
Menopause journey
IG: @thejennreed
Followers:
71.4K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
1440
Location:
US
Fit for"Fitness influencers in their 50s"
This influencer focuses on midlife fitness and provides practical tips for staying fit, which aligns well with the brand's target audience. Their large following and engaging content style make them a strong candidate for the campaign.
#5.RENEE CARLS
90%
Match Score
@RENEE CARLS
Health coach for women in 40s/50s 💪🏼 JOIN FITNESS CHALLENGE 👇🏼
Followers:
11.4K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
1553
Location:
US
Fit for"Fitness influencers in their 50s"
This influencer creates content with a focus on midlife fitness and energy, which aligns well with the brand's target audience. Their high follower count and engaging content style make them a strong candidate for the campaign.
#6.Cam-Menopause Health & Fitness
90%
Match Score
@Cam-Menopause Health & Fitness
Get your health & zest for life back despite menopause
Free Masterclass
Followers:
30.0K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
328
Location:
US
Fit for"Fitness influencers in their 50s"
This influencer focuses on midlife fitness and has a significant following, which aligns well with the brand's target audience. Their content style is motivational and educational, making them a strong candidate for the campaign.
#7.Bev Bollman Midlife Joy
90%
Match Score
@Bev Bollman Midlife Joy
Midlife Joy is not an oxymoron! Coach for nutrition & fitness over 50. On IG 😀
Followers:
12.6K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
471
Location:
US
Fit for"Fitness influencers in their 50s"
The influencer focuses on midlife fitness and has a significant following, which aligns well with the brand's target audience. Their content style is engaging and motivational, making them a strong candidate for the campaign.
#8.Heike/Midlife Fitness Tips
85%
Match Score
@Heike/Midlife Fitness Tips
Pilates + Fitness + Fasting + Mindset Tips For Midlife Women. FREE GUIDE⬇️
Followers:
2.2K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
694
Location:
US
Fit for"Fitness influencers in their 50s"
This influencer focuses on midlife fitness, specifically lifting weights, which aligns well with the brand's target audience and content ideas. Their content style is motivational and educational, making it a good fit for promoting fitness products or services.
#9.Wendy McGee, Midlife:exercises,laughs, inspiration
85%
Match Score
@Wendy McGee, Midlife:exercises,laughs, inspiration
Welcome to my YouTube channel focused on midlife wellness! Here, you'll find practical tips to stay mentally sharp, happy, and physically fit. I share short, easy exercises you can fit into your day, things that make you laugh, delicious low-fat recipes, and inspirational messages. Let's navigate this journey together, embracing a healthier and happier midlife. If you’d like to join our tribe, please reach down and smash the follow button.
Followers:
5.9K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
376
Location:
US
Fit for"Fitness influencers in their 50s"
This influencer focuses on midlife wellness and provides practical tips for staying fit, which aligns well with the brand's target audience. Their content style is engaging and motivational, making them a strong candidate for the campaign.
#10.Jeff
85%
Match Score
@Jeff
Jeff, 52. Get in the best shape of your life!
See my Fitness & Nutrition App
Followers:
17.9K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
5348
Location:
US
Fit for"Fitness influencers in their 50s"
The influencer focuses on midlife fitness and provides practical tips for staying fit, which aligns well with the brand's target audience. Their content style is engaging and motivational, making them a strong candidate for the campaign.
#11.Midlife Fit Club
80%
Match Score
@Midlife Fit Club
Hello, my name is Jeff, and I'm 52 years old! On my YouTube channel, I provide step-by-step workout tutorials that emphasize home-based exercise routines. My goal is to inspire mid-lifers through functional strength training, empowering them to reach their full potential and become the best version of themselves.
https://app.midlifefitclub.com/
Followers:
2.8K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
499
Location:
US
Fit for"Fitness influencers in their 50s"
The influencer focuses on midlife fitness and provides practical tips for home-based exercise routines, which aligns well with the brand's target audience. Their content style is engaging and motivational, making them a strong candidate for the campaign.
#12.The Midlife Mentors
@The Midlife Mentors
Midlife health and wellness experts, Claire & James aka The Midlife Mentors share real, balanced and authentic advice. Not over polished rubbish that's all style over substance.
It's based on years of transforming the lives of thousands of midlifers - both in body and mind. What's more, it's grounded in SCIENCE.
Smart and simple nutrition, fitness and lifestyle solutions that work for the mid life body. Techniques to release stress, overwhelm and fatigue so that you can regain control of your life and stay there. So you can spend the rest of your life with a greater sense of power and purpose.
MID LIFE is an opportunity to redefine who you are and harness the wisdom that comes with it.
Let us show you how....
JOIN OUR FREE FACEBOOK COMMUNITY
https://www.facebook.com/groups/themidlifementorscommunity
BOOK A CALL
https://calendly.com/themidlifementors/30min
LISTEN TO THE PODCAST ON ITUNES & SPOTIFY
https://apple.co/30p7j8Y
https://spoti.fi/2JhGHRW
Followers:
852|
Nano Influencer
Engagement Rate:
0.0%
Avg. View:
14
Location:
GB
Fit for"Fitness influencers in their 50s"
The influencer provides balanced and science-based advice on midlife health and wellness, which aligns with the brand's focus. However, their follower count is relatively low, which might limit the campaign's reach.
#13.Coach Tina Tang
@Coach Tina Tang
Hi! I'm Coach Tina Tang, a fit at 53 online fitness coach who helps women 40+ add strength training into their live (forever).
Grab my FREE Beginner Strength Training Cheat Sheet here: https://bit.ly/beginner-strength-cheat-sheet
On this channel, I share fitness & health tips as well as share menopause advice. I went through menopause in the dark, not knowing what was going on because my mom (who comes from the generation taught now to talk about it) never shared her experiences and I had doctors who also weren't menopause educated. I'm going to change that so you don't have to struggle alone!
XO, Coach Tina
Other places to find me:
My podcast, Tina’s SurThrival Guide to Health over 40: https://podcasts.apple.com/us/podcast/tinas-surthrival-guide-to-health-over-40/id1679069819
My Fitness Website: https://IronStrongFitness.net
Let’s connect on Instagram: https://instagram.com/IronStrongfit
Recommended workout equipment: https://www.ironstrongfitness.net/fave-equipment
Followers:
702|
Nano Influencer
Engagement Rate:
0.7%
Avg. View:
204
Location:
US
Fit for"Fitness influencers in their 50s"
This influencer provides fitness and health tips for women over 40, which aligns well with the brand's target audience. However, their follower count is relatively low, which might limit the campaign's impact.
#14.Jessica
@Jessica
DM on IG for details on working with me or joining my FREE community!
Followers:
445|
Nano Influencer
Engagement Rate:
8.0%
Avg. View:
662
Location:
US
Fit for"Fitness influencers in their 50s"
The influencer focuses on midlife fitness and provides practical gym tips, which aligns well with the brand's target audience. However, their follower count is relatively low, which might limit the campaign's reach.
#15.Jenn
@Jenn
Gen-X. My body doesn’t work as well as it used to.
Followers:
392|
Nano Influencer
Engagement Rate:
2.2%
Avg. View:
260
Location:
US
Fit for"Fitness influencers in their 50s"
While the influencer focuses on midlife fitness, their follower count is very low, which may not provide the desired reach for the campaign.
#16.Invigor Life
@Invigor Life
Midlife Fitness Coaches
💪 Invigorating women in their 40s, 50s & 60s to be physically strong
💪 We focus on strength training & lifestyle education
Followers:
715|
Nano Influencer
Engagement Rate:
1.4%
Avg. View:
311
Location:
Fit for"Fitness influencers in their 50s"
This account appears to be self-promotional and focuses on personal experiences rather than fitness, making it a poor fit for the brand's campaign.
#17.Chantal McEvoy
@Chantal McEvoy
🇨🇦 Health & wellness partner. I help middle aged women who’ve tried it all, heal the relationship with their body & learn to love themselves!⬇️join me
Followers:
937|
Nano Influencer
Engagement Rate:
1.9%
Avg. View:
406
Location:
Fit for"Fitness influencers in their 50s"
This account appears to be self-promotional and focuses on personal experiences rather than fitness, making it a poor fit for the brand's campaign.
#18.Tahira | Confidence Coach
@Tahira | Confidence Coach
🎤Speaker + Mentor
💥Empowering Leaders with more Confidence
✨ Move with joy to next level fulfilment + success
🚀 Get your Free Confidence Ebook👇🏽
Followers:
1.0K|
Micro Influencer
Engagement Rate:
4.3%
Avg. View:
800
Location:
Fit for"Fitness influencers in their 50s"
This account appears to be self-promotional and focuses on confidence coaching rather than fitness, making it a poor fit for the brand's campaign.
#19.Wild Warrior Nutrition
@Wild Warrior Nutrition
This is the official channel of Wild Warrior Nutrition, the premium provider of men's health supplement. On our channel we share our best #fitness tips to help you achieve optimal results.
Visit us at: www.wildwarriornutrition.com
Followers:
11.9K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
216
Location:
US
Fit for"Fitness influencers in their 50s"
This account appears to be self-promotional and focuses on men's health supplements rather than fitness, making it a poor fit for the brand's campaign.
#20.Jill Flaming-Kelly
@Jill Flaming-Kelly
Runner🏃🏽♀️ 3 call me mom 👨🏼👩🏼🦳👱🏼♀️ 4 call me grandma 👵🏻👱🏼♀️👧🏼🧒🏼👶🏼 Washington ☔️
Followers:
825|
Nano Influencer
Engagement Rate:
2.8%
Avg. View:
NaN
Location:
Fit for"Fitness influencers in their 50s"
This account appears to be self-promotional and focuses on travel rather than fitness, making it a poor fit for the brand's campaign.
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