MyInfluencer
Brief

Univery is a Qatar based business which designed with the primary target market of university of doha for science and technology students and professors in mind. Both of these groups often juggle multiple responsibilities tied to their academic lives, which makes managing time effectively one of their greatest challenges. Research clearly shows that convenient access to food is a major concern for students who are already dealing with packed schedules, as they balance classes, study sessions, extracurricular activities, and sometimes even part-time jobs Likewise, professors are not exempt from the pressure of time management. They are constantly switching between teaching, grading, and research work, which leaves them with very little time for leisurely trips to campus dining facilities. Univery steps in to address this problem by offering a fast, affordable, and efficient deliveryservice that caters to these exact needs.

Students or professors, aged 18-50, based in Qatar, active on Instagram, Twitter, and TikTok, relatable, time-conscious, with a good following among the university community.

Research Insight & Analysis

Student Influencers

  • Micro-Influencers: Students with a following of 1,000-10,000 on social media platforms like Instagram and TikTok. They can share their personal experiences using Univery, highlighting how it helps them manage their busy schedules.
  • Campus Ambassadors: Students who are active in various campus activities and have a strong presence in student communities. They can promote Univery through word-of-mouth and social media posts.

Academic Influencers

  • Faculty Bloggers/Vloggers: Professors or academic staff who maintain blogs or YouTube channels discussing academic life, time management, and productivity. They can create content around how Univery helps them save time and focus on their academic responsibilities.
  • LinkedIn Influencers: Professors with a significant following on LinkedIn who can share professional posts about the benefits of Univery in managing their time effectively.

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