Gamers or tech enthusiasts, aged 18-35, located in the EU, both male and female, with a presence on Instagram, YouTube, and Twitch.

Product Positioning

The gaming chair brand can be positioned as a premium choice for gamers who prioritize comfort, ergonomics, and style during long gaming sessions. Emphasizing features such as adjustable settings, high-quality materials, and aesthetic design can differentiate the brand in a competitive market. Additionally, aligning the product with the growing trend of remote work and gaming can attract a broader audience, including professionals who use gaming chairs for extended periods.

Target Customers

The ideal customer profile includes:

• Hardcore Gamers: Individuals aged 18-35 who spend significant time gaming and value comfort and performance in their gaming setup. They are likely to follow gaming influencers and participate in online gaming communities.

• Casual Gamers: People who enjoy gaming as a hobby but may not invest heavily in equipment. They appreciate value for money and are influenced by lifestyle content.

• Esports Enthusiasts: Fans of competitive gaming who are likely to invest in high-quality gear. They follow esports events and influencers closely.

• Remote Workers: Professionals working from home who seek ergonomic solutions for their home office setup. They may not be traditional gamers but are interested in comfort and productivity.

Potential Influencer Matches

1. Gaming Influencers: These influencers have a dedicated following within the gaming community. They can showcase the gaming chair in action during live streams or gameplay videos, demonstrating its comfort and functionality.

2. Tech Reviewers: Influencers who specialize in reviewing tech products can provide in-depth analysis and comparisons with other gaming chairs, appealing to customers who prioritize quality and performance.

3. Lifestyle Influencers: Influencers who focus on home office setups or gaming as part of a broader lifestyle can reach a wider audience, including remote workers and casual gamers. They can create content that integrates the chair into stylish home environments.

4. Esports Athletes: Collaborating with professional gamers can lend credibility to the brand. Their endorsement can attract fans who aspire to emulate their gaming setup.

Content Creation Ideas

• Unboxing and Setup Videos: Showcase the chair's features and ease of assembly, appealing to potential buyers' curiosity.

• Gaming Challenges: Partner with influencers to create gaming challenges that highlight the chair's comfort during extended play sessions.

• Ergonomics Education: Develop content that educates viewers on the importance of ergonomics in gaming and how the chair addresses these needs.

• Home Office Tours: Collaborate with lifestyle influencers to feature the chair in home office tours, emphasizing its dual functionality for gaming and work.

• User-Generated Content Campaigns: Encourage customers to share their own setups featuring the chair, creating a community around the brand and increasing engagement.

These strategies can help the brand effectively reach and resonate with its target audience while leveraging the influence of key personalities in the gaming and lifestyle sectors.