MyInfluencer
Brief

Company is Dabble Fantasy. Dabble’s Target Audience: Gen Z DFS sports fans who are highly engaged on social media and have exposure to the sports betting space only in the United States. I am looking for influencers who have a highly engaged audience, the two main sports of emphasis are NFL and NBA, with NFL being the most important. The influencer doesn't need a betting/fantasy background but it would be plus. I am looking for influencers that have their biggest footprint on Instagram, Twitter and TikTok. Secondary channels would be YouTube and Snap Chat. I want them to be forward facing sports personalities, creating engaging videos on their platform. Have a loyal following and community that engage with posts and will connect with the Dabble brand. These need to be sports personalities and not pages or companies. Looking for people similar to jacksettleman, Sal Vetri, Frank Michael Smith, Kait Maniscalco, Franki Hrelja and Taylor Mathis

Sports personalities with a strong presence on Instagram, Twitter, and TikTok, focusing on NFL and NBA content. They should be Gen Z-focused, U.S.-based, and create engaging video content.

Research Insight & Analysis

To effectively reach the target customers, Dabble Fantasy should consider collaborating with the following types of influencers:

  • Sports Personalities: Influencers who are known for their engaging sports commentary and content creation, similar to the examples provided (e.g., Jack Settleman, Sal Vetri). These individuals can create relatable and entertaining content that resonates with Gen Z sports fans.

  • Social Media Influencers: Those with a strong presence on Instagram, Twitter, and TikTok, as these platforms are popular among the target demographic. Influencers who create short, engaging videos and have a loyal following will be particularly effective.

  • Emerging Sports Commentators: Influencers who may not have a betting or fantasy background but are passionate about sports and have a growing audience. Their fresh perspectives can attract new followers and engage existing ones.

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