Company is Dabble Fantasy. Dabble’s Target Audience: Gen Z sports fans who are highly engaged on social media and have exposure to the sports betting space only in the United States. I am looking for influencers who have a highly engaged audience, the two main sports of emphasis are NFL and NBA, with NFL being the most important. The influencer doesn't need a betting/fantasy background but it would be plus. I am looking for influencers that have their biggest footprint on Instagram, Twitter and TikTok. Secondary channels would be YouTube and SnapChat. I want them to be forward facing sports personalities, creating engaging videos on their platform. Have a loyal following and community that engage with posts and will connect with the Dabble brand. These need to be sports personalities and not pages or companies
Sports personalities on Instagram, Twitter, TikTok, engaging Gen Z sports fans in the USA.
Research Insight & Analysis
Product Positioning
Dabble Fantasy is positioned as a platform targeting Gen Z sports fans in the United States, with a focus on the NFL and NBA. The brand can leverage the growing interest in sports betting and fantasy sports among younger audiences. By emphasizing its connection to popular sports leagues and the excitement of fantasy sports, Dabble Fantasy can position itself as a dynamic and engaging platform for sports enthusiasts who are active on social media.
Target Customers
The ideal customer profile for Dabble Fantasy includes:
- Age Group: Primarily Gen Z, typically aged 18-24.
- Interests: Passionate about sports, particularly the NFL and NBA. Interested in sports betting and fantasy sports.
- Behavior: Highly active on social media platforms such as Instagram, Twitter, and TikTok.
- Location: Based in the United States.
Illustrative examples of target customers:
- A 21-year-old college student who follows NFL and NBA games religiously and participates in fantasy leagues with friends.
- A 19-year-old social media influencer who creates content around sports highlights and engages with their audience through sports discussions.
- A 23-year-old recent graduate who enjoys betting on sports games and shares their experiences on TikTok.
Potential Influencer Matches
To effectively reach the target audience, consider collaborating with the following types of influencers:
Sports Enthusiasts: Influencers who regularly post about NFL and NBA games, share game highlights, and engage in sports discussions. They can connect with the audience through their passion for sports.
Social Media Personalities: Influencers with a strong presence on Instagram, Twitter, and TikTok who create engaging sports-related content, such as commentary, memes, or challenges.
Emerging Sports Analysts: Young analysts or commentators who provide insights and predictions about NFL and NBA games, appealing to fans interested in sports betting and fantasy sports.
Lifestyle Influencers with a Sports Focus: Influencers who incorporate sports into their lifestyle content, such as fitness routines inspired by athletes or game-day experiences.
Content Creation Ideas
To align with the brand and engage the target audience, consider the following content ideas:
Game Day Challenges: Collaborate with influencers to create challenges or predictions for upcoming NFL and NBA games, encouraging followers to participate and share their own predictions.
Behind-the-Scenes Content: Share exclusive behind-the-scenes content from sports events or interviews with athletes, providing unique insights to fans.
Fantasy League Tips: Partner with influencers to offer tips and strategies for fantasy leagues, helping followers improve their game and engage more deeply with the platform.
Interactive Q&A Sessions: Host live Q&A sessions with influencers where they discuss sports topics, answer fan questions, and share their experiences with fantasy sports.
Highlight Reels and Commentary: Create engaging highlight reels of recent games with commentary from influencers, sparking discussions and increasing engagement.
By focusing on these strategies, Dabble Fantasy can effectively connect with its target audience and enhance its presence in the sports and social media landscape.
Curated Influencer List - Searching
