Brief
German and Germany based influencers on instagram for gardening with 15k - 50k followers.
German-based Instagram influencers with 15k-50k followers, specializing in gardening content.
Research Insight & Analysis
The user's query focuses on finding German and Germany-based influencers on Instagram who specialize in gardening and have a follower count between 15k and 50k. This suggests that the product or service being promoted is related to gardening, which could include gardening tools, plants, seeds, outdoor furniture, or gardening tips and tutorials.
In the existing market, gardening is a popular hobby and lifestyle choice, especially among individuals who value sustainability, outdoor activities, and home improvement. Positioning the product as a high-quality, eco-friendly, and user-friendly option can attract a dedicated audience. Emphasizing the benefits of gardening, such as mental well-being, physical activity, and environmental impact, can also resonate well with potential customers.
The ideal customer profile for this gardening-related product would likely include:
- Age Group: Adults aged 25-55, as this demographic is more likely to have the time, space, and financial resources for gardening.
- Gender: Both men and women, although there might be a slight skew towards women who are often more engaged in home and garden activities.
- Interests: Individuals interested in sustainability, outdoor activities, home improvement, and DIY projects.
- Location: Primarily based in Germany, given the focus on German influencers.
- Lifestyle: Homeowners or renters with access to a garden, balcony, or community garden space.
Illustrative Examples
- Young Professionals: Individuals in their late 20s to early 30s who have recently purchased a home and are looking to create a beautiful garden space.
- Families: Parents who want to involve their children in gardening as a fun and educational activity.
- Retirees: Older adults who have more free time and are looking for a relaxing and rewarding hobby.
To effectively reach the target customers, the following types of influencers would be suitable:
- Gardening Enthusiasts: Influencers who regularly share gardening tips, plant care advice, and DIY garden projects. They can demonstrate the product's effectiveness and provide practical usage examples.
- Lifestyle Bloggers: Influencers who focus on home improvement, sustainability, and outdoor living. They can integrate the gardening product into broader lifestyle content, appealing to followers interested in holistic living.
- Eco-Friendly Advocates: Influencers who promote sustainable living and eco-friendly products. They can highlight the environmental benefits of the gardening product, attracting eco-conscious consumers.
Enriched Requirements
- Follower Count: 15k - 50k followers
- Location: Based in Germany
- Content Focus: Gardening, sustainability, home improvement
To maximize engagement and reach, consider the following content topics and ideas:
- Gardening Tutorials: Step-by-step guides on how to use the product for various gardening tasks, such as planting, pruning, or creating a garden layout.
- Before and After Transformations: Showcasing the impact of the product on a garden space, highlighting the improvements and benefits.
- Seasonal Gardening Tips: Providing advice on how to maintain a garden throughout different seasons, using the product as a key tool.
- User-Generated Content: Encouraging followers to share their own gardening projects using the product, creating a sense of community and authenticity.
- Collaborative Giveaways: Partnering with influencers to host giveaways, increasing product visibility and follower engagement.
By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and resonate with the target audience, driving both brand awareness and product adoption.
Influencer Match List
Influencer Matching Criteria
Extracted from Campaign Brief & Market Analysis
- Target Market
- German gardening influencers on Instagram
- Campaign Objectives
- Looking for German-based Instagram influencers with 15k-50k followers who specialize in gardening. Ideal influencers should create engaging gardening content and be active on Instagram.
- Influencer Persona
- German-based Instagram influencers with 15k-50k followers, specializing in gardening content.
- Content Themes
- #Garten #Gartenarbeit #Gartenliebe
- Platform
- TikTok,Instagram,YouTube
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#1.plantyqveen
85%
Match Score
@plantyqveen
Definitely not the queen of plants
Followers:
237.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
4175
Location:
GB
Fit for"German gardening influencers on Instagram"
Dieser Influencer hat eine große Followerzahl und teilt Inhalte über Pflanzen und Gartenarbeit, was gut zu den Anforderungen der Marke passt. Die Inhalte sind ansprechend und könnten gut mit den gewünschten Themen der Marke harmonieren. Die Passung ist stark, da die Themen und die Zielgruppe gut übereinstimmen.
#2.Ｓａｎｄｒａ| Innenarchitektur (M.A.)
85%
Match Score
@Ｓａｎｄｒａ| Innenarchitektur (M.A.)
Interior|Garten|DIY
Alles was ich liebe. Von Innenarchitektur, Mädchenmama sein, Hausbau, Realtalk bis hin zu DIY Ideen für Innen&Außen
📍Frankfurt
Followers:
125.6K|
Macro Influencer
Engagement Rate:
1.1%
Avg. View:
142976
Location:
Germany
Fit for"German gardening influencers on Instagram"
Dieser Influencer hat eine relevante Followerzahl und produziert Inhalte, die sich auf Gartenarbeit und DIY konzentrieren. Die Inhalte sind ansprechend und könnten gut mit den Ideen der Marke kombiniert werden.
#3.Sabrina
85%
Match Score
@Sabrina
Garten & Interior
💌 dasmassivholzhaus@rocks-agency.com
🌳 Download Ecosia 👇🏻
Followers:
24.0K|
Micro Influencer
Engagement Rate:
3.7%
Avg. View:
19868
Location:
AT
Fit for"German gardening influencers on Instagram"
Dieser Influencer hat eine starke Ausrichtung auf Garteninspiration und DIY-Projekte, was gut zu den gewünschten Inhalten der Marke passt. Mit einer Followerzahl von über 15k, aber unter 50k, erfüllt er die Anforderungen der Marke. Seine Inhalte sind ansprechend und könnten gut mit den Produkten oder Dienstleistungen der Marke integriert werden.
#4.𝚂𝚝𝚎𝚏𝚏𝚒
80%
Match Score
@𝚂𝚝𝚎𝚏𝚏𝚒
mein Garten und ich
🌳 4000 qm in Oberfranken 🌳
Floristin und Gartendeko 🪴
lbv „Vogelfreundlicher Garten“
all pics are taken by me 📸
Followers:
24.0K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
6194
Location:
Germany
Fit for"German gardening influencers on Instagram"
Dieser Influencer hat eine Followerzahl im gewünschten Bereich und teilt Inhalte über Gartenarbeit und Gartendekoration. Die Inhalte sind persönlich und authentisch, was gut zu den Werten der Marke passt. Die Passung ist stark, da die Themen und die Zielgruppe gut übereinstimmen.
#5.dergartenkanal
80%
Match Score
@dergartenkanal
dergartenkanal.management@gmail.com für Geschäftliche Anfragen
Ich heiße Max und bin quasi "dergartenkanal". Hier findet ihr Videos zum Thema Gemüsegarten, Pilz Touren, Selbstversorgung, Gartenarbeit, Kochen, Natur, Wald, Geographie und mehr. Überwiegend werden meine Erfahrungen präsentiert. Mein Opa ist übrigens ab und an auch am Start!
Der Garten liegt im wunderschönen Hügelland Kraichgau irgendwo in der Nähe von Karlsruhe.
Impressum auf Anfrage unter der unten aufrufbaren geschäftlichen Mailadresse.
Max
Followers:
120.0K|
Macro Influencer
Engagement Rate:
1.5%
Avg. View:
57164
Location:
DE
Fit for"German gardening influencers on Instagram"
Dieser Influencer hat eine Followerzahl, die den Anforderungen der Marke entspricht, und teilt Inhalte über Gartenarbeit und Selbstversorgung. Die Ausrichtung auf nachhaltige Praktiken passt gut zu den Werten der Marke. Die Passung ist stark, da die Themen und die Zielgruppe gut übereinstimmen.
#6.DIY 🖤GARTEN 🖤 INTERIOR
80%
Match Score
@DIY 🖤GARTEN 🖤 INTERIOR
◾️Landleben im Jurahaus.
◾️Garten und Pflanzentipps
◾️DIY Homedecor
◾️tammis.homestyle@web.de
◾️Impressum auf Anfrage
Followers:
97.6K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
80038
Location:
Germany
Fit for"German gardening influencers on Instagram"
Dieser Influencer hat eine relevante Followerzahl und fokussiert sich auf Garten- und Pflanzentipps, was gut zu den Anforderungen der Marke passt. Die Inhalte sind ansprechend und könnten gut mit den Ideen der Marke kombiniert werden.