Influencers who focus on gothic fashion, vintage style, and cottagecore themes. They should have a strong presence on Instagram, TikTok, or YouTube and create content that highlights fashion, vintage items, and a rustic, nature-inspired lifestyle.

Product Positioning

The user's query suggests a focus on a niche aesthetic that combines gothic fashion, vintage 1960s style, and cottagecore themes. This unique blend can be positioned as a lifestyle brand that appeals to individuals who appreciate a mix of dark, romantic, and rustic elements. The brand can emphasize its commitment to high-quality, vintage-inspired fashion and accessories that evoke a sense of nostalgia and a connection to nature.

Target Customers

The ideal customer profile for this brand includes:

• Age Group: Primarily 18-35 years old
• Gender: Predominantly female, but also inclusive of non-binary and male customers who appreciate the aesthetic
• Interests: Gothic fashion, vintage clothing, cottagecore lifestyle, nature, sustainability, and DIY crafts
• Lifestyle: Individuals who enjoy a slower, more intentional way of living, often with a focus on sustainability and ethical consumption

Illustrative Examples

1. Emma: A 25-year-old graphic designer who loves thrifting and creating DIY projects. She enjoys spending weekends exploring nature and has a keen interest in sustainable fashion.
2. Liam: A 30-year-old writer who appreciates vintage aesthetics and often incorporates gothic elements into his personal style. He enjoys attending vintage fairs and has a passion for collecting antique items.
3. Ava: A 22-year-old college student who follows cottagecore influencers on social media. She loves baking, gardening, and wearing vintage-inspired dresses.

Potential Influencer Matches

Types of Influencers

1. Gothic Fashion Influencers: These influencers focus on dark, romantic fashion and often incorporate vintage elements into their style. They can highlight the gothic aspects of the brand.
2. Vintage Style Influencers: Influencers who specialize in 1960s vintage fashion and lifestyle. They can showcase the brand's vintage-inspired pieces and how they fit into a retro wardrobe.
3. Cottagecore Influencers: These influencers create content around a rustic, nature-inspired lifestyle. They can emphasize the brand's connection to nature and sustainability.

Platform-Specific Recommendations

• Instagram: Ideal for visual storytelling and showcasing the aesthetic appeal of the brand through high-quality photos and short videos.
• TikTok: Great for creating engaging, short-form videos that can go viral. Influencers can create styling tips, DIY projects, and day-in-the-life content.
• YouTube: Suitable for longer, more in-depth content such as lookbooks, hauls, and tutorials.

Content Creation Ideas

General Ideas

1. Lookbooks: Seasonal lookbooks featuring the brand's latest collections styled in various ways.
2. Hauls and Unboxings: Influencers can share their excitement about receiving and trying out the brand's products.
3. DIY Projects: Tutorials on how to create vintage-inspired accessories or upcycle old clothing items.

Creative Ideas

1. Nature Walks and Outfit Showcases: Influencers can film themselves exploring nature while wearing the brand's clothing, highlighting the connection to the cottagecore lifestyle.
2. Vintage Fashion History: Videos or posts that delve into the history of 1960s fashion and how the brand's pieces are inspired by that era.
3. Gothic Fairytale: A themed photoshoot or video series that tells a story through gothic and vintage fashion, set in a rustic, nature-filled environment.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and create a strong, cohesive presence across social media platforms.