Book reviewers, book bloggers, authors, or literary enthusiasts with an engaged audience interested in books and writing. Active on Instagram, YouTube, TikTok, or Goodreads.

Product Positioning

Authors can be positioned in various ways depending on their genre, writing style, and target audience. For fiction authors, positioning could focus on escapism, emotional connection, or intellectual stimulation. For non-fiction authors, positioning could emphasize expertise, practical advice, or thought leadership. A new author can leverage existing genre conventions while introducing a unique voice or perspective to stand out. Consider highlighting what makes the author's work different and appealing to readers already interested in similar books.

Target Customers

The ideal customer profile varies greatly depending on the author's work. Here are a few examples:

• Romance Novel Reader: Female, 25-55 years old, enjoys reading for pleasure and emotional fulfillment, active on social media platforms like Instagram and Goodreads, seeks recommendations from friends and online communities.
• Sci-Fi Enthusiast: Male or female, 18-45 years old, interested in technology, science, and futuristic concepts, active on Reddit and other online forums, values originality and world-building.
• Business Self-Help Seeker: Male or female, 30-60 years old, ambitious and career-oriented, seeks practical advice and strategies for professional development, reads business books and articles, attends webinars and conferences.

Potential Influencer Matches

• Book Reviewers: These influencers provide in-depth reviews and recommendations to their followers, helping authors reach readers actively seeking new books. They often specialize in specific genres.
• Bookstagrammers: These influencers create visually appealing content featuring books on Instagram, attracting readers through aesthetics and curated recommendations.
• BookTubers: These influencers create video reviews and discussions about books on YouTube, engaging viewers through personality and in-depth analysis.
• Literary Bloggers: These influencers maintain blogs dedicated to books and literature, providing reviews, author interviews, and other content to engage readers.
• Genre-Specific Influencers: These influencers focus on a particular genre, such as romance, sci-fi, or mystery, and have a dedicated following of readers interested in that genre.
• Author Influencers: Established authors can promote other authors, creating a community and reaching a wider audience.

Content Creation Ideas

• Behind-the-Scenes Content: Share the author's writing process, inspiration, and research to connect with readers on a personal level.
• Character Spotlights: Create content focusing on specific characters from the author's books, exploring their motivations, backstories, and relationships.
• World-Building Deep Dives: For fantasy or sci-fi authors, create content exploring the world in which their stories are set, including its history, culture, and geography.
• Author Q&As: Host live Q&A sessions on social media or through webinars to answer readers' questions and engage with them directly.
• Book Giveaways: Run contests and giveaways to generate excitement and increase book sales.
• Interactive Storytelling: Create interactive stories or polls on social media to engage readers and get them involved in the author's world.
• Themed Reading Lists: Curate reading lists based on themes or topics related to the author's books, showcasing other authors and expanding their reach.
• Short Story Excerpts: Share excerpts from the author's books to entice readers and give them a taste of their writing style.
• Collaborations with Other Authors: Partner with other authors to create joint content, cross-promote each other's work, and reach new audiences.
• "If you like X, read Y" posts: Connect the author's work to popular books, movies, or TV shows to attract new readers.