Brief
Influencer from Guyana who are passionate about sustainability
Influencers from Guyana who focus on sustainability, eco-friendly practices, and green living. They should be active on social media platforms like Instagram, TikTok, or YouTube.
Research Insight & Analysis
The user's query indicates a focus on sustainability, which suggests that the product or service they are promoting is likely environmentally friendly or related to sustainable practices. In the existing market, sustainability is a growing trend, and products positioned as eco-friendly or sustainable often appeal to consumers who are conscious about their environmental impact. The brand can be positioned as a leader in sustainability, emphasizing its commitment to eco-friendly practices, ethical sourcing, and reducing carbon footprints.
The ideal customer profile for a sustainability-focused product would include:
- Eco-conscious consumers: Individuals who prioritize sustainability in their purchasing decisions and are willing to pay a premium for eco-friendly products.
- Young professionals and millennials: This demographic is often more aware of and concerned about environmental issues and is more likely to support brands that align with their values.
- Health and wellness enthusiasts: People who are interested in maintaining a healthy lifestyle often overlap with those who are concerned about the environment.
- Community-focused individuals: Consumers who are active in their local communities and support local businesses and initiatives.
Illustrative examples:
- A 28-year-old marketing professional who actively participates in local clean-up drives and prefers to buy from brands that use sustainable packaging.
- A 35-year-old parent who is concerned about the future of the planet for their children and chooses eco-friendly products for their household.
Given the focus on sustainability and the location (Guyana), the following types of influencers would be suitable:
- Environmental activists: Influencers who are known for their work in promoting environmental conservation and sustainability. They can effectively communicate the brand's commitment to eco-friendly practices.
- Local community leaders: Influencers who have a strong presence in Guyana and are involved in community initiatives. They can help build trust and authenticity for the brand within the local market.
- Lifestyle bloggers/vloggers: Influencers who focus on sustainable living, eco-friendly products, and healthy lifestyles. They can create engaging content that showcases the product's benefits and aligns with their audience's values.
- Travel influencers: Given Guyana's rich natural beauty, travel influencers who emphasize sustainable tourism and eco-friendly travel practices can also be a good fit.
To effectively promote the sustainability-focused product, consider the following content ideas:
- Behind-the-scenes content: Show the sustainable practices involved in the production process, such as ethical sourcing, eco-friendly packaging, and waste reduction efforts.
- Product reviews and testimonials: Collaborate with influencers to create honest reviews and testimonials that highlight the product's eco-friendly features and benefits.
- Educational content: Create informative posts or videos about the importance of sustainability, how consumers can make more eco-friendly choices, and the impact of their purchasing decisions.
- Community engagement: Partner with local influencers to organize community events or clean-up drives, and document these activities to showcase the brand's commitment to sustainability.
- User-generated content: Encourage customers to share their own experiences with the product and how it helps them lead a more sustainable lifestyle. Feature this content on the brand's social media channels.
By leveraging these strategies, the brand can effectively reach its target audience and build a strong, authentic presence in the market.
Influencer Match List
Influencer Matching Criteria
Extracted from Campaign Brief & Market Analysis
- Target Market
- Influencers from Guyana passionate about sustainability
- Campaign Objectives
- Looking for influencers from Guyana who are passionate about sustainability. Ideal candidates should be creating content related to eco-friendly practices, green living, and sustainability initiatives. No specific gender, age range, or other demographics required.
- Influencer Persona
- Influencers from Guyana who focus on sustainability, eco-friendly practices, and green living. They should be active on social media platforms like Instagram, TikTok, or YouTube.
- Content Themes
- #SustainableGuyana #EcoFriendlyGuyana #GreenLivingGuyana
- Platform
- TikTok
Refine Search
Edit Your Brief
Unlock More Top Matches
Search in Full Scope
20+Candidates with Quick Search
Filters
#1.Green Living Guy
90%
Match Score
@Green Living Guy
Check out Seth Leitman The Green Living Guy. As Seen In Forbes! @judeanart
Followers:
53.8K|
Micro Influencer
Engagement Rate:
3.8%
Avg. View:
21820
Location:
US
Fit for"Influencers from Guyana passionate about sustainability"
This influencer focuses on sustainability and green living, which aligns well with the brand's campaign. Their content style and tone are also a good match for the brand's desired style.
#2.πΉππ¦ππβπ πΎπππ π
85%
Match Score
@πΉππ¦ππβπ πΎπππ π
CROWNEDgy (the brand)everything pageant, make-up, hookahs, adventure,!Acemommyπ
Followers:
2.9K|
Micro Influencer
Engagement Rate:
2.8%
Avg. View:
2311
Location:
US
Fit for"Influencers from Guyana passionate about sustainability"
This influencer focuses on green living and sustainability, which aligns well with the brand's campaign. Their content style and tone are also a good match for the brand's desired style.
#3.Masala
80%
Match Score
@Masala
LIVE: Fri-Sat-Sun-Mon, 7am-ish EST
Morgenmuffels Anonymous π | GravitasQ
Followers:
10.6K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
954
Location:
US
Fit for"Influencers from Guyana passionate about sustainability"
This influencer focuses on eco-tourism and sustainability, which aligns well with the brand's campaign. Their content style and tone are also a good match for the brand's desired style.
#4.official.kokoπ¬πΎ
@official.kokoπ¬πΎ
travel & food enthusiast/blogger
π¬πΎπ¬πΎπ¬πΎ
Followers:
4.0K|
Micro Influencer
Engagement Rate:
4.9%
Avg. View:
6292
Location:
GY
Fit for"Influencers from Guyana passionate about sustainability"
This influencer focuses on healthy living, which is somewhat related to sustainability. However, their content does not fully align with the brand's focus on eco-friendly practices and green living.
#5.Zeeman Mour
@Zeeman Mour
A Professional
No inappropriate comments or will be blocked.βͺοΈπβ€οΈπ―π¬πΎπ¨π¦πΊπΈ
Followers:
21.6K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
944
Location:
CA
Fit for"Influencers from Guyana passionate about sustainability"
This influencer's content does not align with the brand's focus on sustainability and green living. Their content style and tone are not a good match for the brand's desired style.
#6.Guyanese Swag
@Guyanese Swag
Exclusive Guyanaπ¬πΎ inspired patriotic clothing & accessories men women & kids
Followers:
5.0K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
740
Location:
US
Fit for"Influencers from Guyana passionate about sustainability"
This influencer's content does not align with the brand's focus on sustainability and green living. Their content style and tone are not a good match for the brand's desired style.