Interior design and DIY influencers on Instagram, Pinterest, and YouTube.

Product Positioning

The product in question relates to interior design and paints. In the existing market, this product can be positioned as a premium or innovative solution for home improvement enthusiasts and professionals. The brand can emphasize unique features such as eco-friendliness, a wide range of colors, or durability. For a fresh angle, the brand could focus on customization options, such as personalized color palettes or collaborations with renowned designers.

Target Customers

The ideal customer profile includes homeowners, interior designers, and DIY enthusiasts who are interested in enhancing their living spaces. These customers value aesthetics, quality, and the ability to personalize their environments. Examples include:

• Young professionals looking to modernize their apartments
• Families interested in creating a vibrant and welcoming home
• Interior designers seeking high-quality paints for their projects

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Interior Design Bloggers and Vloggers: These influencers can showcase the product in real-life settings, providing inspiration and practical tips to their audience.
• DIY Enthusiasts: Influencers who focus on home improvement projects can demonstrate the ease of use and versatility of the paints.
• Lifestyle Influencers: Those with a focus on home decor and lifestyle can integrate the product into broader content themes, appealing to a wider audience.

Content Creation Ideas

To align with the brand and capture attention, consider the following content ideas:

• Room Makeover Series: Collaborate with influencers to create a series of videos or blog posts documenting a room transformation using the paints.
• Color of the Month: Feature a specific color each month, with influencers sharing creative ways to incorporate it into different spaces.
• DIY Challenges: Host challenges where influencers and their followers create unique projects using the paints, encouraging engagement and creativity.
• Behind-the-Scenes: Offer a glimpse into the paint production process, highlighting quality and craftsmanship, which can be shared by influencers to build trust and authenticity.