Lifestyle, travel vlog, or unboxing influencers in specified countries with strong local following.

Product Positioning

The product in question is lottery tickets, which are typically positioned as a form of entertainment with the potential for financial gain. In the markets specified—Saudi Arabia, Oman, Kuwait, Qatar, Iran, Bahrain, and Pakistan—lottery products may need to be positioned carefully due to varying cultural and legal perspectives on gambling. A potential angle could be to emphasize the entertainment value and the excitement of participating in a global or regional event, while ensuring compliance with local regulations.

Target Customers

The ideal customer profile would likely include young adults and middle-aged individuals who are interested in lifestyle, travel, and consumer products. These customers are typically tech-savvy, enjoy engaging with digital content, and are open to new experiences. Examples of target customers might include:

• Young professionals who enjoy travel and exploring new cultures
• Individuals interested in lifestyle trends and consumer products
• People who enjoy participating in online communities and social media

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers could be considered:

• Lifestyle Influencers: These influencers can showcase the excitement and entertainment aspect of lottery tickets as part of a broader lifestyle narrative.

• Travel Vloggers: They can integrate the lottery tickets into their travel stories, perhaps by highlighting the potential for winning a trip or funding future travels.

• Unboxing Channels: These influencers can create engaging content around the anticipation and reveal of lottery ticket results, similar to unboxing experiences.

Content Creation Ideas

• Behind-the-Scenes Content: Create content that shows the process of purchasing and checking lottery tickets, adding a personal touch to the experience.

• Travel and Win: Collaborate with travel vloggers to create content around the theme of "travel and win," where they explore destinations that could be funded by lottery winnings.

• Lifestyle Integration: Develop content that integrates lottery tickets into everyday lifestyle choices, such as using winnings for home improvements or personal projects.

• Interactive Challenges: Host challenges or contests where followers can participate and win lottery tickets, encouraging engagement and sharing.

By leveraging these strategies, the campaign can effectively reach and engage the target audience in the specified regions.