Male influencers in the Philippines with a focus on health and lifestyle, active on platforms like Instagram or YouTube, with a minimum 1% engagement rate.

Product Positioning

The focus on male health and lifestyle suggests a product or service that caters to men's wellness, fitness, grooming, or lifestyle enhancement. In the Philippines, this market is growing, with increasing awareness and interest in personal health and lifestyle improvements among men. Positioning the product as a modern, essential part of a man's daily routine can resonate well. Highlighting benefits such as improved health, convenience, or lifestyle enhancement can create a strong market fit.

Target Customers

The ideal customer profile would be men aged 18-35, who are health-conscious and interested in improving their lifestyle. They are likely to be active on social media, seeking inspiration and advice on fitness, grooming, and lifestyle trends. Examples include:

• Young professionals looking to maintain a healthy work-life balance
• University students interested in fitness and grooming
• Fitness enthusiasts who follow health and lifestyle trends

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with:

• Fitness Influencers: These influencers can showcase the product in workout routines or health tips, appealing to fitness enthusiasts.
• Lifestyle Bloggers: They can integrate the product into daily routines, offering relatable content for young professionals and students.
• Grooming Experts: Influencers focusing on men's grooming can highlight the product's benefits in enhancing personal care routines.

Ensure that the influencers have at least a 1% engagement rate (ER) to guarantee active and interested audiences.

Content Creation Ideas

• Fitness Challenges: Collaborate with influencers to create a fitness challenge using the product, encouraging followers to participate and share their progress.
• Day-in-the-Life Vlogs: Influencers can incorporate the product into their daily routines, showcasing its practical benefits.
• Before-and-After Transformations: Highlight the product's impact through transformation stories, appealing to those seeking visible results.
• Interactive Q&A Sessions: Host live sessions where influencers answer questions about health and lifestyle, integrating the product as a solution to common concerns.

These content ideas can engage the audience and potentially go viral, increasing brand visibility and interest.