Micro-influencers, 1000-10000 volgers, gezinnen, jongeren, lokale bewoners, food- en lifestyle-niche, actief op Instagram en TikTok.

Product Positioning

Parque West can be positioned as a vibrant community hub that caters to diverse groups, including families, young professionals, and tourists. By emphasizing its local charm and accessibility, Parque West can attract visitors looking for unique experiences in Utrecht. The focus on collaboration with micro-influencers allows for authentic engagement, as these influencers often have a loyal following that values their recommendations. Highlighting the venue's offerings, such as dining options and event spaces, can create a strong product/market fit, especially when targeting specific demographics like families and young adults.

Target Customers

The ideal customer profile for Parque West includes:

• Gezinnen (Families): Parents looking for family-friendly activities and dining options.
• Collega's / Zakelijke Relaties (Colleagues / Business Contacts): Professionals seeking venues for team-building events or business meetings.
• Teams: Groups looking for a place to unwind or celebrate achievements.
• Stellen (Couples): Couples interested in date ideas and romantic outings.
• Vriendengroepen (Friend Groups): Friends looking for social gatherings and fun activities.
• Studentengroepen / Verenigingen (Student Groups / Associations): Students seeking affordable and engaging experiences.
• Mensen in een straal van +- 5km (Local Residents): Individuals living nearby who are looking for local entertainment.
• Scholen (Schools): Teachers and school groups looking for educational outings or events.
• Jongeren (Young People): Young adults interested in nightlife and social events.
• Vakantiegangers / Toeristen (Tourists): Visitors looking for local attractions and experiences.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Momfluencers: These influencers can promote family-friendly activities and dining options, appealing directly to families in the area.

• Business Influencers: Professionals who focus on corporate events can attract colleagues and business contacts, showcasing Parque West as an ideal venue for meetings and team-building activities.

• Food Influencers: Micro-influencers who specialize in food can highlight the culinary offerings at Parque West, particularly the Parque café, attracting food enthusiasts and young people.

• Lifestyle Influencers: These influencers can cover a broad range of topics, appealing to couples, friend groups, and young adults by showcasing the venue's atmosphere and events.

• Local Influencers: Influencers who focus on local experiences can effectively reach residents and tourists, promoting Parque West as a must-visit destination in Utrecht.

Content Creation Ideas

To engage the target audience and create shareable content, consider the following ideas:

• Family Day Out: Create a series of posts featuring families enjoying various activities at Parque West, highlighting kid-friendly options and dining experiences.

• Date Night Specials: Collaborate with influencers to showcase romantic date ideas at Parque West, including special menus or events for couples.

• Behind-the-Scenes: Share content that gives a glimpse into the preparation of events or the culinary process at the Parque café, appealing to food enthusiasts.

• Local Guides: Develop content that positions Parque West as part of a local guide to Utrecht, featuring nearby attractions and activities.

• Seasonal Events: Promote winter-themed events or activities, focusing on sports and outdoor experiences that attract young, active individuals.

• User-Generated Content: Encourage visitors to share their experiences at Parque West on social media, creating a community-driven narrative that can go viral.

By leveraging these content ideas and influencer partnerships, Parque West can effectively engage its target audience and enhance its visibility in the local market.