UK-based mom influencers aged 25-40, active on Instagram, YouTube, or TikTok, sharing family and children content.

Product Positioning

The product or service being promoted is likely related to family and children, given the focus on "mom with kids" and "family & children." In the UK market, this product can be positioned as a family-friendly offering that supports the needs and interests of mothers and their children. Emphasizing safety, quality, and convenience will resonate well with this demographic. If the product is new, consider highlighting unique features or benefits that differentiate it from existing options, such as eco-friendliness, educational value, or innovative design.

Target Customers

The ideal customer profile includes mothers with children, likely ranging from infants to teenagers, who are looking for products or services that enhance their family life. These customers value practicality, reliability, and products that contribute positively to their children's development and well-being. Examples of target customers might include:

• A stay-at-home mom seeking educational toys for her toddlers.
• A working mother looking for convenient meal solutions for her family.
• A parent interested in eco-friendly products for their children.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Parenting Bloggers/Vloggers: These influencers often share personal experiences, product reviews, and parenting tips, making them relatable and trusted sources for mothers.

• Family Lifestyle Influencers: They showcase family activities, travel, and daily life, providing a platform to demonstrate how the product fits into a family setting.

• Child Development Experts: Collaborating with professionals in child psychology or education can lend credibility and authority to the product, especially if it has educational or developmental benefits.

Content Creation Ideas

To engage the target audience and potentially go viral, consider the following content ideas:

• Product Demonstrations: Videos or posts showing the product in use within a family setting, highlighting its benefits and ease of use.

• Testimonials and Reviews: Encourage influencers to share honest reviews and testimonials, focusing on how the product has positively impacted their family life.

• Interactive Challenges: Create family-friendly challenges or activities that encourage participation and sharing, such as a "family fun day" using the product.

• Educational Content: Develop content that educates parents on relevant topics, such as child development or family wellness, while subtly integrating the product.

By leveraging these strategies, the marketing campaign can effectively reach and resonate with the target audience, driving engagement and interest in the product.