Food bloggers or lifestyle influencers in Bhopal, aged 18-35, with a focus on natural or budget-friendly products.

Product Positioning

The product is a natural ice cream brand priced at 20 INR, which suggests affordability and accessibility. Positioning this brand in the market can focus on its natural ingredients, appealing to health-conscious consumers who are looking for a guilt-free indulgence. Highlighting the affordability aspect can attract a broader audience, including students and families, who are budget-conscious but still want to enjoy quality ice cream.

Target Customers

The ideal customer profile includes:

• Health-conscious individuals: People who prefer natural ingredients and are mindful of what they consume.
• Budget-conscious families: Families looking for affordable their children.
• Young adults and students: Individuals who enjoy trying new flavors and are attracted to affordable pricing.

Illustrative examples include a young mother looking for a healthy treat for her children, a college student wanting a quick and affordable dessert, and a fitness enthusiast who occasionally indulges in natural sweets.

Potential Influencer Matches

• Food bloggers and vloggers: These influencers can create engaging content around the natural ingredients and unique flavors of the ice cream, appealing to food enthusiasts and health-conscious followers.

• Local lifestyle influencers in Bhopal: Influencers who focus on local culture and lifestyle can help reach the community in Bhopal, promoting the brand as a local favorite.

• Student influencers: Young influencers who have a strong following among students can highlight the affordability and taste, making it appealing to their peers.

Content Creation Ideas

• Behind-the-scenes content: Show the process of making the natural ice cream, emphasizing the quality and natural ingredients used.

• Taste test challenges: Collaborate with influencers to create fun taste test videos, comparing the ice cream flavors and encouraging their audience to try them.

• Local events and pop-ups: Host events in Bhopal where influencers can attend and share their experiences, creating buzz and attracting local customers.

• User-generated content campaigns: Encourage customers to share their own photos and experiences with the ice cream on social media, using a specific hashtag to increase brand visibility.