MyInfluencer
Brief

https://www.instagram.com/mrsmommy_blog/

Mothers aged 25-40, active on Instagram, creating content about parenting and motherhood.

Research Insight & Analysis

  • Parenting Bloggers/Vloggers: Influencers who share their parenting journey, tips, and experiences. They can provide relatable content and build trust with the audience.
  • Family Lifestyle Influencers: Influencers who focus on family activities, travel, and home life. They can showcase how the product fits into a family’s daily routine.
  • Health and Wellness Influencers: Influencers who focus on the well-being of parents and children. They can highlight the benefits of the product in maintaining a healthy lifestyle.

Curated Influencer List - Searching

#1.Moms Actually

90%
Match Score
@Moms Actually
Moms Actually is a motherhood community that helps women redefine motherhood for themselves and break away from the unhealthy expectations society has placed on women. Our community provides spaces for women to authentically relate to each other in a society that often prioritizes appearances over genuine experiences. We host a visual podcast that addresses the experiences of womanhood, sisterhood and motherhood through candid and transparent discussions We have discussed a range of topics, including marriage, dating, single motherhood, body image, miscarriage and child loss, blended families, the impact of social media, entrepreneurship, mental health and much more. New Episodes on Thursdays. Join our community on Instagram and Facebook. Have Questions? Interested in Sponsoring? Email heyma@momsactually.com — We provide our videos for entertainment purposes only. Moms Actually is not liable for any loss or damage caused by your reliance on anything contained in our videos.
Followers:
15.2K|
Micro Influencer
Engagement Rate:
1.7%
Avg. View:
2344
Location:
US
Fit for"Parenting and motherhood content"
Moms Actually is a motherhood community that helps women redefine motherhood, aligning well with the brand's focus on parenting and motherhood content. The channel's content style is engaging and relatable, which matches the brand's desired tone. The influencer's target audience consists of mothers, making them a strong fit for the campaign.

#2.Olivia Owen

85%
Match Score
@Olivia Owen
🌟 Welcome to Living with Liv! 🌟 Hey there! I'm Olivia, a proud mom of seven amazing kids, and I'm thrilled to have you join our family here on YouTube. This channel is all about the beautiful chaos of family life, parenting, and the incredible journey of raising seven amazing children. 👩‍👧‍👦💖 Our Family, Our Adventure: Join us as we share the joys, challenges, and heartwarming moments of our bustling household. From family vlogs and parenting tips to fun activities and adventures, we're here to inspire, support, and connect with all you wonderful parents out there. Your support means the world to us, and we can't wait to have you as part of our YouTube family. Olivia & the 'Living with Liv' crew 💕
Followers:
471.0K|
Macro Influencer
Engagement Rate:
5.1%
Avg. View:
406737
Location:
US
Fit for"Parenting and motherhood content"
Living with Liv focuses on family life and parenting, which aligns with the brand's brief for promoting parenting and motherhood content. The channel's engaging and authentic content style resonates with the brand's desired messaging. As a mother of seven, Olivia's experiences can provide valuable insights for the target audience.

#3.The Castillo Family

85%
Match Score
@The Castillo Family
My name is Amirah Castillo, I am a Content Creator, Wife, Mom, Interior Designer and so much more. This channel focuses around me and my family; Jeff (Husband), and our four children Jhara, Zayd, Zara and Aminah. We are The Castillo Family 🏰 and we want to build a community of Parents who do the best for their children and ignore society’s unrealistic standards. Parents who do not judge one another but instead build each other up. Parents who realize mistakes happen and give themselves grace. Parents who celebrate their wins and strive for more. Parents who love to find humor in the chaos. If you are that kind of parent then SUBSCRIBE and let’s be friends! 😃
Followers:
337.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
9308
Location:
US
Fit for"Parenting and motherhood content"
This influencer is a mother who focuses on family life and building a supportive community for parents, which aligns well with the brand's target audience. The content emphasizes relatable parenting experiences and shared values, making it a good fit for the brand's messaging. The tone is friendly and inviting, which matches the desired style of the brand.

#4.TheOpms

85%
Match Score
@TheOpms
We are The OPMs. A family of 9 based in Allen, Texas.
Followers:
805.0K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
59504
Location:
US
Fit for"Parenting and motherhood content"
The OPMs are a family of 9, which directly aligns with the brand's focus on family life and parenting content. Their channel likely includes relatable content for mothers, making them a strong candidate for promoting parenting tips and family activities. Therefore, they are a good fit for the campaign.

#5.Holly Furtick

@Holly Furtick
Welcome to my channel! My husband, Steven Furtick, and I founded and pastor Elevation Church and it is one of the greatest joys of our lives. When I’m not doing church girl things, I’m usually driving around our three amazing kids, Elijah, Graham, & Abbey. And because I moonlight as a part-time Uber driver, I’ve learned how to cook easy meals that don’t just get me through, but can satisfy even the pickiest eater (Ahem - Abbey). I’ve also learned how to make my time driving and cooking enjoyable and that usually means breaking out an audio book. There is nothing quite like hearing a story about war torn France in the 1940’s while perfecting my chili recipe. This is a space where I can share what God is teaching me, new recipes, great books, or just good conversations with my really funny friends. If you’re looking to grow your faith, get some inspiration, and have a little bit of fun be sure to subscribe and click the notification bell so you don't miss a thing! ❤️ Holly
Followers:
101.0K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
10602
Location:
US
Fit for"Parenting and motherhood content"
This influencer is a mother who shares content about family life, parenting, and personal experiences, aligning well with the brand's focus on motherhood. Her content style is engaging and inspirational, which matches the desired tone of the brand. However, her primary focus on faith-based content may not fully resonate with the brand's specific parenting and motherhood themes.

#6.The Fluellen Fam

@The Fluellen Fam
Welcome to our family! ☺️💕 New Vlog every Saturday 8am pst 🥰
Followers:
5.0M|
Mega Influencer
Engagement Rate:
1.1%
Avg. View:
1464028
Location:
US
Fit for"Parenting and motherhood content"
This channel focuses on family vlogs, which aligns well with the brand's interest in parenting and motherhood experiences. However, without specific content related to parenting tips or product reviews, the fit is not as strong. Overall, they are a decent fit for the campaign.

#7.The Royalty Family

@The Royalty Family
Welcome To THE #ROYALTY FAMILY Youtube Channel. We are a modern blended family based in Los Angeles that love to entertain you. We believe in family, fun, Love and are passionate about fashion, comedy and culture. Join us every week in sharing the good times of Andrea, Ali Saleh, Ferran and our Chihuahua Princesa. Best of all, we believe everyone can be ROYALTY so don’t forget to SUBSCRIBE!! FOR BUSINESS INQUIRIES EMAIL HERE ➡ Royaltyfambusiness@gmail.com
Followers:
26.2M|
Mega Influencer
Engagement Rate:
0.6%
Avg. View:
9353522
Location:
US
Fit for"Parenting and motherhood content"
This influencer represents a modern blended family and shares entertaining content that could appeal to parents. However, the focus is more on entertainment and lifestyle rather than specific parenting tips or motherhood experiences, which are central to the brand's brief. The content style is engaging, but the alignment with the brand's messaging is not strong.

#8.Sharrah Stevens

@Sharrah Stevens
Hi loves! Welcome to my channel! This channel focuses on family, homemaking and interior design. I love helping others create lives and homes they are proud of, my hope is that this channel is a source of inspiration for those wanting to truly thrive in motherhood and love where they live! I wholeheartedly believe that your home and your space has the ability to affect the way you feel, and that there is no better way to boost your confidence than to turn your house into a home that beautifully reflects your style. My goal is to help you guys see that you too can create beautiful spaces no matter the size of your home or your budget! Love, Sharrah FOR BUSINESS INQUIRIES: sharrah@bientheagency.com
Followers:
894.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
22712
Location:
US
Fit for"Parenting and motherhood content"
Sharrah's channel focuses on family, homemaking, and interior design, which aligns with the brand's interest in family life and motherhood experiences. However, her content does not specifically address parenting tips or daily routines with kids, which are key elements of the brand's brief. Therefore, she is a fair fit for the campaign.

#9.The McAloons

@The McAloons
Hello 👋 You may of seen our videos on Tiktok @nellesworld We love sharing a little glimpse of our life with funny/relatable moments. It would mean the world to us if you followed along 🥰
Followers:
421.0K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
46690
Location:
US
Fit for"Parenting and motherhood content"
This influencer shares relatable family moments and has a significant following, which aligns with the brand's target audience of mothers. However, the content lacks a clear focus on parenting tips or motherhood experiences, making it less relevant to the brand's specific needs. The overall tone is light and engaging, but the content may not fully integrate the brand's messaging.

#10.Parenting School Armenia

@Parenting School Armenia
Official YouTube Channel of the Yerevan-based "Parenting School" Parenting, Educational and Psychological Support Center Non-Governmental Organization (NGO). Tons of grab-and-go videos with efficient parenting tips First Armenian podcast on conscious and positive parenting
Followers:
12.2K|
Micro Influencer
Engagement Rate:
2.5%
Avg. View:
8528
Location:
Fit for"Parenting and motherhood content"
The Parenting School channel provides parenting tips and educational content, which aligns with the brand's focus on parenting and motherhood. However, it lacks a personal touch and relatable storytelling that the brand seeks in influencers. While it has relevant content, the overall engagement and personal connection may not be strong enough for the campaign.

#11.Brooke Morton

@Brooke Morton
So happy you’re here! I’m Brooke, my boyfriend and I make videos sharing our lives as younger parents with our 2 baby girls! Enjoy :)
Followers:
675.0K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
75415
Location:
Fit for"Parenting and motherhood content"
Brooke's channel shares her life as a younger parent, which aligns well with the brand's focus on motherhood experiences. However, the content does not explicitly mention parenting tips or family activities, which are key elements of the brand's brief. Thus, she is a moderate fit for the campaign.

#12.Kimono Mom

@Kimono Mom
Thank you for subscribing and your support! Welcome to Kimono Mom's channel. This channel introduces the daily food of a Japanese family in Tokyo. I’m MOE. I was born in Kyoto and I have 6years experience of working as a Maiko and a Geiko/Geisha. After that, I got married and moved to Tokyo. And I have been learning to cook as a housewife. I gave birth to a baby girl, SUTAN, in the Spring of 2019. I really started thinking more deeply about the health of my family and the importance of daily food. But moms in the world are very busy with child-rearing. Therefore, I will show you how to make SIMPLE and HEALTHY Japanese home cooking. I really want you to try and enjoy Japanese food at your home! See more of my life style @kimono_mom https://www.instagram.com/kimono_mom
Followers:
3.0M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
58673
Location:
JP
Fit for"Parenting and motherhood content"
This influencer focuses on Japanese home cooking and family health, which could resonate with mothers looking for healthy meal ideas. However, the content does not specifically address parenting tips or personal motherhood experiences, which are key elements of the brand's brief. The fit is moderate due to the cooking focus, but it lacks the broader parenting context.

#13.JJHellermusic

@JJHellermusic
I'M JJ. I LOVE JESUS, MY HUSBAND, MY TWO BEAUTIFUL GIRLS, DARK CHOCOLATE, & WRITING SONGS TO REMIND YOU THAT YOU ARE LOVED. I release new music on the first Friday every month. If you’re anything like me, you probably experience loneliness & frustration when you can’t put words to the way they feel. I hope my music helps you express emotion so you feel more understood, more hope & more peace. Please SUBSCRIBE TODAY and be among the first to see my new video content! *jjh
Followers:
157.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
6208
Location:
US
Fit for"Parenting and motherhood content"
JJ Heller's content focuses on emotional support and Christian themes, which may resonate with some mothers but lacks a strong emphasis on parenting tips or family activities. While she is a mother and her content could touch on motherhood experiences, it does not fully align with the brand's specific focus on parenting and family life. Thus, she is a moderate fit for the campaign.

#14.Labor_Junkie_RN

@Labor_Junkie_RN
High Risk Labor/Delivery/Postpartum Nurse ❤️ Mom (currently postpartum with baby 3!)🥰 Evidence-based education that is JUDGMENT-FREE...and actually MAKES SENSE🙌🏽 This information is for educational purposes only and cannot be taken as medical advice. Everything is recorded off the clock with the permission of the facility and NO actual patient info/items/details/stories are ever used.
Followers:
52.0K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
6592
Location:
US
Fit for"Parenting and motherhood content"
This influencer is a postpartum nurse sharing educational content, which may resonate with mothers but does not focus on parenting tips or family activities. The content style is more educational than personal, making it less aligned with the brand's desired tone. Thus, this influencer is a fair fit for the campaign.

#15.Yami Mufdi

@Yami Mufdi
Hi lovies! Thank you so much for stopping by! If you're a regular here, thank you for coming back and if you're new here: WELCOME TO THE #YAMFAM! I have an immense passion for health, fitness and most importantly, helping and inspiring others! I pride myself in bringing you guys honest & valuable information with every video I post, mixed in with some food porn, of course! Thank you to those who have supported me on my journey thus far and to those that are just joining in on the fun! Make sure to subscribe to my channel and follow me on social media (@yamimufdi) to keep up with me and the rest of the #YamFam! ♡ Yami is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
Followers:
229.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
15506
Location:
US
Fit for"Parenting and motherhood content"
Yami Mufdi's channel focuses on health and fitness, which may not directly align with the brand's emphasis on parenting and motherhood experiences. While she may have a following of mothers, the content does not specifically address parenting tips or family activities. Therefore, she is a moderate fit for the campaign.

#16.Cocomelon - Nursery Rhymes

@Cocomelon - Nursery Rhymes
At CoComelon, our primary goal has always been to engage families with entertaining and educational content that makes universally-relatable preschool moments fun. Our beautiful 3D animation and toe-tapping songs create a world that centers on the everyday experiences of young children. In addition to helping preschoolers learn letters, numbers, animal sounds, colors, and more, the videos impart prosocial life lessons, providing parents with an opportunity to teach and play with their children as they watch together. CoComelon. Where kids can be happy and smart! Music ► https://cocomelon.lnk.to/TheCompleteCollectionYT!DSC Instagram ►https://www.instagram.com/cocomelon_official/ Facebook ►https://www.facebook.com/CoComelonKids TikTok ► https://www.tiktok.com/@cocomelon Moonbug ► https://www.moonbug.com/about App Store ► https://apps.apple.com/gb/app/cocomelon-kids-learn-play/id6498924680 Google Play ► https://play.google.com/store/apps/details?id=com.moonbug.ccml&hl=en_GB
Followers:
182.0M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
3578162
Location:
US
Fit for"Parenting and motherhood content"
This influencer creates educational content for preschoolers, which may appeal to parents but does not focus on parenting tips or personal motherhood experiences. The content is engaging for children, but it lacks the specific parenting context that the brand is looking for. Therefore, the fit is limited despite a potential overlap in audience.

#17.Fun Kids English

@Fun Kids English
Fun English for Kids! Our fun and engaging method of learning has children remembering and using vocabulary and easy sentences, alphabet and phonics, verbs, everyday routines and activities, colors, telling time, counting and numbers, animals, body parts and much more in no time! Our English learning songs, chants, and videos are loved by parents, teachers, and children from all over the world. Over 150 million views, 200 million minutes of watch time, and hundreds of thousands of followers from all over the world! ❤️ Subscribe for more Fun Kids Videos → http://bit.ly/FKESub Let's learn while singing alphabet songs, ABC songs, numbers songs and chants, colors songs, shapes songs, animals songs, vehicles and transport songs, phonics songs and chants, lots of new vocabulary for children and much, much more! Links below for social media, more music, more videos, free learning resources for parents and teachers, and kids.
Followers:
426.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
3440
Location:
JP
Fit for"Parenting and motherhood content"
This influencer focuses on fun and engaging English learning for kids, which may not directly align with the brand's emphasis on parenting and motherhood content. While the target audience includes parents, the content does not specifically address parenting tips or personal motherhood experiences. Therefore, the fit is limited despite a potential overlap in audience.

#18.Milena Ciciotti

@Milena Ciciotti
You are Beautiful For you are Fearfully And Wonderfully made. In a world filled with comparison and judgement; never forget that you are wonderfully made by our Creator & Almighty God! Jesus loves you! Let’s work together! email: contact.milenaciciotti@gmail.com
Followers:
663.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
34853
Location:
US
Fit for"Parenting and motherhood content"
The channel promotes a positive message about self-worth and faith, but it lacks a specific focus on parenting or motherhood content, which is essential for the brand's campaign. While the influencer's values may resonate with some mothers, the content style does not align closely with the brand's desired themes. Therefore, this influencer is not a strong fit for the campaign.

#19.HealthNut Nutrition

@HealthNut Nutrition
Nikole is a passionate "health nut" who inspires her viewers to live an active, healthy and balanced lifestyle by showing how easy and delicious it can be. Her "healthified" versions of fresh and tasty dishes are guaranteed to make your taste buds dance and prove that healthy eating doesn’t have to be tasteless or boring! Tune in weekly for delicious mouth watering recipes every week! For business inquires, please email me at media(at)healthnutnutrition(dot)ca
Followers:
1000.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
15159
Location:
CA
Fit for"Parenting and motherhood content"
Nikole's channel focuses on healthy living and cooking, which may appeal to mothers but does not specifically target parenting or motherhood content as required by the brand. The content style is engaging, but it lacks the direct alignment with family life and parenting experiences that the brand seeks. Thus, this influencer is not a good fit for the campaign.

#20.Psych2Go

@Psych2Go
Psych2Go is a Youtube channel that started in 2017 with the mission of making mental health and psychology accessible to everyone around the world. This was achieved through creating light hearted animated content featuring a white marshmallow looking mascot with the iconic two-leaves on its head. The leaves symbolizing ever lasting growth. When water properly, it will sprout to be very green and big. Fast forward to 2024, post covid, psych2go has built a wonderful community of young and mature people who are passionate about taking care of their mental health while learning more about how to help those around them as well. We are so proud of this amazing community that otherwise would not have existed should the decision to start a Youtube channel not happen. Staying true to our grass root approach of involving community members, fans and friends, we hope to collectively move the world into an elevated state of mental wellbeing.
Followers:
12.2M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
27847
Location:
US
Fit for"Parenting and motherhood content"
This influencer focuses on mental health and psychology, which may not directly align with the brand's emphasis on parenting and motherhood content. While the audience may include parents, the content does not specifically address parenting tips or personal motherhood experiences. Therefore, the fit is limited despite a potential overlap in audience.

#21.Jay Shetty Podcast

@Jay Shetty Podcast
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. Click the Subscribe button to help us spread the love with On Purpose. – Order My Books: Think Like a Monk: https://thinklikeamonkbook.com/ 8 Rules of Love https://8rulesoflove.com/ – Follow me on Social Media: Instagram: https://www.instagram.com/jayshetty/ Tiktok: https://www.tiktok.com/@jayshetty Facebook: https://www.facebook.com/JayShettyIW/
Followers:
3.2M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
13011
Location:
US
Fit for"Parenting and motherhood content"
Jay Shetty's content focuses on mental health and personal growth, which may resonate with mothers but does not specifically address parenting or motherhood experiences. The tone is inspirational, but it does not align with the brand's focus on practical parenting tips and family activities. Therefore, this influencer is not a strong fit for the campaign.

#22.BANG

@BANG
Followers:
66.5K|
Micro Influencer
Engagement Rate:
2.7%
Avg. View:
434532
Location:
US
Fit for"Parenting and motherhood content"
This account focuses on comedy and relatable content, which may appeal to mothers but does not specifically address parenting or motherhood experiences. The lack of relevant content makes it difficult to see a strong alignment with the brand's brief. Therefore, this influencer is not a good fit for the campaign.

#23.English Singsing

@English Singsing
English Singsing is the channel where children around the world can joyfully play with English and learn English. Children want to see things in person, think by themselves and meet various worlds. We try to produce fun and various contents suitable for these children's characteristics. We offer videos in various forms such as Nursery Rhymes, Dialogue, Song, Rap, Story, Phonics, etc. Please subscribe to our channel "English Singsing", and see diverse videos updated every week. Thanks for watching! Thanks for hitting that "subscribe" button! [IMPORTANT] All creative content uploaded on English Singsing, such as nursery rhymes, dialog or animation(collectively as "Content") is produced by © Amanta Inc. Please be advised that it is illegal for commercial and non-commercial use with no prior permission from © Amanta Inc. Anyone interested in English Singsing's Content for commercial and non-commercial use should contact us at the address below. Thank you. help@amanta.net
Followers:
4.7M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
34020
Location:
KR
Fit for"Parenting and motherhood content"
English Singsing is focused on children's educational content, which does not align with the brand's emphasis on parenting and motherhood experiences. The target audience is likely children and parents seeking educational resources, rather than mothers aged 25-40 looking for parenting tips. Thus, this influencer is not a good fit for the campaign.

#24.PinkVEVO

@PinkVEVO
P!nk on Vevo - Official Music Videos, Live Performances, Interviews and more...
Followers:
7.1M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
0
Location:
Fit for"Parenting and motherhood content"
This account is an official music channel for P!nk, which does not align with the brand's focus on parenting and motherhood content. The target audience is likely not mothers aged 25-40, and the content style is centered around music rather than family life. Therefore, this influencer is not a good fit for the campaign.

#25.lobadakuma

@lobadakuma
Business email - lobadakuma@gmail.com TikTok + 180 K
Followers:
188.0K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
19396
Location:
Fit for"Parenting and motherhood content"
This influencer's channel does not provide any relevant content or description that aligns with the brand's focus on parenting and motherhood. The lack of a clear target audience and content style makes it difficult to see any potential for collaboration. Thus, this influencer is not a good fit for the campaign.

#26.Uchenna Mbunabo Tv

@Uchenna Mbunabo Tv
UCHENNA MBUNABO TV... First Choice Streaming Platform
Followers:
1.9M|
Mega Influencer
Engagement Rate:
1.9%
Avg. View:
1796088
Location:
NG
Fit for"Parenting and motherhood content"
This channel does not provide any relevant content or description that aligns with the brand's focus on parenting and motherhood. The lack of a clear target audience and content style makes it difficult to see any potential for collaboration. Thus, this influencer is not a good fit for the campaign.
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