Brief
a premium eco-friendly cardboard cat house brand
Influencers who focus on pet care, eco-friendly living, and sustainable products. They should have a strong presence on Instagram, TikTok, or YouTube.
Research Insight & Analysis
The brand is a premium eco-friendly cardboard cat house. This product can be positioned as a high-quality, sustainable, and stylish option for cat owners who are environmentally conscious. The eco-friendly aspect can be a significant selling point, appealing to consumers who prioritize sustainability. Additionally, the premium quality suggests durability and a higher-end design, which can attract customers looking for aesthetically pleasing and long-lasting products for their pets.
The ideal customer profile for this product includes:
- Eco-conscious Consumers: Individuals who prioritize sustainability and are willing to invest in eco-friendly products.
- Cat Owners: Specifically, those who are looking for stylish and functional products for their pets.
- Affluent Pet Owners: Customers who are willing to spend more on premium products for their pets.
- Urban Dwellers: People living in cities who may prefer compact and stylish pet furniture that fits well in modern apartments.
Illustrative examples:
- A young professional living in a city apartment who values sustainability and has a cat.
- A family with children who are environmentally conscious and want to teach their kids about eco-friendly living.
- A middle-aged couple who treat their pets as family members and are willing to invest in high-quality pet products.
- Pet Influencers: Influencers who focus on pet care, pet products, and pet lifestyle. They can showcase the product in use, highlighting its benefits and eco-friendly nature.
- Eco-friendly Lifestyle Influencers: Influencers who promote sustainable living and eco-friendly products. They can emphasize the environmental benefits of the product.
- Home Decor Influencers: Influencers who focus on stylish home decor and interior design. They can show how the cat house fits seamlessly into a modern, stylish home.
- Family and Parenting Influencers: Influencers who share content about family life and parenting, especially those who have pets. They can highlight the product as a great addition to a family home.
- Product Reviews and Unboxings: Influencers can create detailed reviews and unboxing videos to showcase the quality, design, and eco-friendly aspects of the cat house.
- Sustainability Challenges: Influencers can incorporate the product into a broader narrative about living sustainably, perhaps as part of a "30-day eco-friendly challenge."
- Home Decor Integration: Influencers can create content showing how the cat house fits into different home decor styles, providing tips on integrating pet furniture into stylish living spaces.
- Pet Lifestyle Content: Influencers can share day-in-the-life content featuring their cats using the house, highlighting its functionality and appeal to pets.
- Educational Content: Influencers can create posts or videos explaining the importance of choosing eco-friendly products and how this cat house contributes to a sustainable lifestyle.
By leveraging these types of influencers and content ideas, the brand can effectively reach its target audience and position itself as a leader in the premium eco-friendly pet product market.
Influencer Match List
Influencer Matching Criteria
Extracted from Campaign Brief & Market Analysis
- Target Market
- premium eco-friendly cardboard cat house
- Campaign Objectives
- Looking for influencers to promote a premium eco-friendly cardboard cat house brand. Ideal influencers should focus on pet care, eco-friendly living, and sustainable products. They should have a strong presence on Instagram, TikTok, or YouTube. Content should highlight the eco-friendly aspects, premium quality, and benefits for cats.
- Influencer Persona
- Influencers who focus on pet care, eco-friendly living, and sustainable products. They should have a strong presence on Instagram, TikTok, or YouTube.
- Content Themes
- #EcoFriendly #CatHouse #SustainableLiving
- Platform
- TikTok
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#1.laughhardwithus
@laughhardwithus
One laugh away to your happiness 🫶🏾❤️ laugh hard with us and follow us after
Followers:
4.3M|
Mega Influencer
Engagement Rate:
0.7%
Avg. View:
335686
Location:
US
Fit for"premium eco-friendly cardboard cat house"
This influencer focuses on cats and has a very large follower base, making them a strong fit for the brand. However, there is no mention of eco-friendly or sustainable living.
#2.Freedom Farmhouse
@Freedom Farmhouse
Barn lions & their daily adventures🦁
IG: @freedomfarmhouse
Followers:
458.3K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
8204
Location:
US
Fit for"premium eco-friendly cardboard cat house"
The influencer has a strong focus on cats and a large follower base, making them a good fit for the brand. However, there is no mention of eco-friendly or sustainable living.
#3.CatioGuy
@CatioGuy
Catio expert. Design & build high-end custom 🐱 enclosures in/around Los Angeles
Followers:
208.5K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
11048
Location:
US
Fit for"premium eco-friendly cardboard cat house"
This influencer focuses on cats and has a large follower base, making them a good fit for the brand. However, there is no mention of eco-friendly or sustainable living.
#4.Alyssa Barber
@Alyssa Barber
🌍 Sustainable Living, Community, Climate Education
📍STL
👇Let’s Make Change
Followers:
367.6K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
9784
Location:
US
Fit for"premium eco-friendly cardboard cat house"
This influencer focuses on sustainable living and has a large follower base, making them a good fit for the brand. However, there is no mention of pet care or cats.
#5.고양이역
@고양이역
🇰🇷Korea 100 Cat Station Shelter
#koreacatshelter
#catstation #고양이역
Followers:
63.8K|
Micro Influencer
Engagement Rate:
2.3%
Avg. View:
32974
Location:
KR
Fit for"premium eco-friendly cardboard cat house"
The influencer has a strong focus on cats, which aligns well with the brand. However, there is no mention of eco-friendly or sustainable living, which is a key aspect of the brand's identity.
#6.Delilah
@Delilah
travel, sustainability, connection!
🦋🤍🌎
delilah.partnerships@gmail.com
Followers:
79.6K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
2692
Location:
US
Fit for"premium eco-friendly cardboard cat house"
This influencer focuses on sustainable and eco-friendly living, which aligns with the brand's values. However, there is no mention of pet care or cats, which is crucial for this campaign.
#7.Happy Earth Habits
@Happy Earth Habits
mama earth fan-girl 🌎
fresh, fun & easy sustainability & low-waste living
Followers:
90.8K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
8002
Location:
US
Fit for"premium eco-friendly cardboard cat house"
This influencer focuses on sustainable and eco-friendly living, which aligns with the brand's values. However, there is no mention of pet care or cats, which is crucial for this campaign.
#8.Kathryn Kellogg
@Kathryn Kellogg
Eco-friendly living with positivity & ❤️
700k+ on insta — @going.zero.waste
Followers:
318.6K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
8444
Location:
US
Fit for"premium eco-friendly cardboard cat house"
The influencer focuses on eco-friendly and low-waste living, which aligns with the brand's values. However, there is no mention of pet care or cats, which is crucial for this campaign.
#9.Alden Wicker
@Alden Wicker
Author: To Dye For, founder of EcoCult.com
Followers:
39.9K|
Micro Influencer
Engagement Rate:
9.1%
Avg. View:
38951
Location:
US
Fit for"premium eco-friendly cardboard cat house"
The influencer focuses on eco-friendly and sustainable living, which aligns with the brand's values. However, there is no mention of pet care or cats, which is crucial for this campaign.
#10.Isaias Hernandez
@Isaias Hernandez
Environmentalist & Creative 📕 🐛
💌 queerbrownvegan@gmail.com
Followers:
53.0K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
607
Location:
US
Fit for"premium eco-friendly cardboard cat house"
The influencer focuses on eco-friendly and sustainable living, which aligns with the brand's values. However, there is no mention of pet care or cats, which is crucial for this campaign.
#11.sammy 𐙚࣪ ִֶָ⋆˚✿ ☾.
@sammy 𐙚࣪ ִֶָ⋆˚✿ ☾.
✿⋆random recos | sammy finds | k-pop⋆✿
Followers:
5.3K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
389
Location:
PH
Fit for"premium eco-friendly cardboard cat house"
This influencer focuses on cats, which is relevant to the brand. However, there is no emphasis on eco-friendly or sustainable living, which is important for the brand's messaging.
#12.jordynn
@jordynn
SHOP CAT HOUSE PRODUCTS BELOW 👇
Followers:
17.6K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1065
Location:
US
Fit for"premium eco-friendly cardboard cat house"
The influencer focuses on cats and has a moderate follower base, making them a potential fit. However, there is no mention of eco-friendly or sustainable living.
#13.Amy Chang
@Amy Chang
✨SKIN + HAIR + AESTHETICS✨
just a girl obsessed with beauty
Followers:
1.6M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
15084
Location:
US
Fit for"premium eco-friendly cardboard cat house"
The influencer focuses on sustainable beauty and recycling, which aligns with the brand's eco-friendly values. However, there is no mention of pet care or cats, which is crucial for this campaign.
#14.Kzlaa
@Kzlaa
❤️Share pet supplies❤️
🛒Buy now🛍
👇 👇👇
Followers:
97.2K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
1148
Location:
US
Fit for"premium eco-friendly cardboard cat house"
This influencer focuses on cats and has a moderate follower base, making them a potential fit. However, there is no mention of eco-friendly or sustainable living.
#15.Busola
@Busola
Mundane Livin🍂
✨ Shop @Bu Hairs
Followers:
2.6K|
Micro Influencer
Engagement Rate:
5.8%
Avg. View:
5952
Location:
NG
Fit for"premium eco-friendly cardboard cat house"
This influencer focuses on cats, which is relevant to the brand. However, there is no emphasis on eco-friendly or sustainable living, which is important for the brand's messaging.
#16.Cynthia Guzman
@Cynthia Guzman
🌸💫🛼🫧🩷🐚
lifestyle + marketing girly
💌cynthiaguzmancollab@gmail.com
Followers:
1.4K|
Micro Influencer
Engagement Rate:
5.1%
Avg. View:
572
Location:
US
Fit for"premium eco-friendly cardboard cat house"
The influencer focuses on cats, which is relevant to the brand. However, there is no emphasis on eco-friendly or sustainable living, which is important for the brand's messaging.
#17.Arthur072L
@Arthur072L
Followers:
11.1K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
762
Location:
US
Fit for"premium eco-friendly cardboard cat house"
This influencer focuses on cats, which is relevant to the brand. However, there is no emphasis on eco-friendly or sustainable living, which is important for the brand's messaging.
#18.raysco
@raysco
Follow our Instagrams!!
@rachelertrachterr
@scottwallace23
Followers:
8.5K|
Micro Influencer
Engagement Rate:
1.4%
Avg. View:
2515
Location:
US
Fit for"premium eco-friendly cardboard cat house"
The influencer focuses on cats, which is relevant to the brand. However, there is no emphasis on eco-friendly or sustainable living, which is important for the brand's messaging.
#19.Tana Makes
@Tana Makes
links to my shop or products/machines I use 👇
Followers:
8.7K|
Micro Influencer
Engagement Rate:
1.6%
Avg. View:
3366
Location:
US
Fit for"premium eco-friendly cardboard cat house"
This influencer focuses on eco-friendly and sustainable packaging, which aligns with the brand's values. However, there is no mention of pet care or cats, which is crucial for this campaign.
#20.вайтики
@вайтики
2 АККОВ НЕТУ НИГДЕ
тгк whitecathouse00, там принимаем в хаус
набор открыт
Followers:
6.0K|
Micro Influencer
Engagement Rate:
1.9%
Avg. View:
3202
Location:
US
Fit for"premium eco-friendly cardboard cat house"
The influencer's content does not align with the brand's focus on eco-friendly living and pet care. The content style and tone are also not a match.