Tech enthusiasts, environmental advocates, or business professionals active on Instagram, YouTube, and LinkedIn.

Product Positioning

The product in question is electronic devices intended to replace paper. This positions the brand within the tech and sustainability markets. The key selling points are likely to be environmental benefits, cost savings over time, and enhanced functionality compared to traditional paper. The brand can be positioned as a modern, eco-friendly alternative to paper, appealing to both tech-savvy individuals and environmentally conscious consumers.

Target Customers

The ideal customer profile includes:

• Students and Educators: Individuals in academic settings who can benefit from digital note-taking and resource management.
• Professionals: Office workers and business professionals who need efficient, organized, and portable solutions for their documentation and note-taking needs.
• Environmental Enthusiasts: Consumers who prioritize sustainable and eco-friendly products.
• Tech Enthusiasts: Early adopters and tech-savvy individuals who are always looking for the latest gadgets and innovations.

Illustrative examples:

• A university student using a digital notebook for lectures assignments.
• A corporate executive managing meeting notes and presentations on a tablet.
• An environmental activist promoting the reduction of paper waste through digital solutions.

Potential Influencer Matches

• Tech Reviewers: Influencers who specialize in reviewing the latest gadgets and technology. They can highlight the features and benefits of the electronic devices.
• Educational Influencers: Teachers, professors, and educational content creators who can demonstrate the practical applications of the devices in academic settings.
• Sustainability Advocates: Influencers focused on environmental issues who can emphasize the eco-friendly aspects of the product.
• Productivity Gurus: Influ focus on productivity and organization, showcasing how the devices can streamline workflows and improve efficiency.

Content Creation Ideas

• Unboxing and Reviews: Detailed unboxing videos and reviews by tech influencers, highlighting the unique features and benefits of the devices.
• How-To Tutorials: Step-by-step guides on how to use the devices for various tasks, such as note-taking, document management, and presentations.
• Comparison Videos: Comparisons between traditional paper and the electronic devices, showcasing the advantages of going digital.
• Sustainability Campaigns: Content that focuses on the environmental impact of reducing paper usage, featuring testimonials from sustainability advocates.
• User Stories: Real-life stories and testimonials from students, professionals, and environmental enthusiasts who have successfully integrated the devices into their daily routines.

By leveraging these content ideas and influencer types, the brand can effectively reach and engage its target audience, driving awareness and adoption of the electronic devices.