Brief
Sebutkan langkah-langkah utama dalam memilih dan bekerja sama dengan seorang influencer yang tepat dan bagaimana mengukur keberhasilan strategi ini dalam kampanye Cyber public relations
Influencer di bidang Cyber public relations, dengan pengalaman dalam pemasaran digital dan media sosial.
Research Insight & Analysis
Dalam memilih dan bekerja sama dengan influencer, penting untuk memahami bagaimana produk atau layanan Anda dapat diposisikan di pasar yang ada. Jika produk Anda baru, pertimbangkan untuk mengaitkannya dengan produk yang sudah ada dan relevan. Misalnya, jika Anda mempromosikan produk kecantikan, Anda bisa menyoroti keunikan formula atau bahan alami yang membedakannya dari produk lain.
Strategi positioning yang efektif dapat mencakup penekanan pada nilai-nilai keberlanjutan, inovasi, atau keahlian dalam industri tertentu. Menyampaikan cerita yang kuat tentang merek Anda dapat menarik perhatian influencer yang memiliki audiens yang sejalan dengan nilai-nilai tersebut.
Berdasarkan positioning, profil pelanggan ideal dapat mencakup:
Pelanggan Muda: Usia 18-25 tahun, aktif di media sosial, mencari produk yang trendi dan inovatif.
Pecinta Kecantikan: Individu yang berinvestasi dalam perawatan diri dan selalu mencari produk baru yang dapat meningkatkan rutinitas kecantikan mereka.
Konsumen Berkelanjutan: Pelanggan yang peduli dengan lingkungan dan lebih memilih produk yang ramah lingkungan dan etis.
Contoh spesifik dapat mencakup mahasiswa yang aktif di Instagram, ibu muda yang mencari produk ramah anak, atau profesional yang mencari solusi kecantikan yang efisien.
Tipe influencer yang cocok untuk mempromosikan produk Anda dapat mencakup:
Micro-Influencers: Memiliki pengikut antara 1.000 hingga 100.000. Mereka sering memiliki tingkat keterlibatan yang lebih tinggi dan dapat menjangkau audiens yang lebih tersegmentasi.
Beauty Gurus: Influencer yang fokus pada kecantikan dan memiliki audiens yang besar. Mereka dapat memberikan ulasan mendalam dan tutorial yang menarik.
Sustainable Lifestyle Influencers: Influencer yang mempromosikan gaya hidup berkelanjutan. Mereka dapat membantu menjangkau konsumen yang peduli dengan keberlanjutan.
Setiap tipe influencer ini dapat menjangkau pelanggan target dengan cara yang berbeda, baik melalui konten yang mendidik, inspiratif, atau menghibur.
Berikut adalah beberapa ide konten yang dapat disesuaikan dengan merek Anda dan memiliki potensi untuk viral:
Tutorial Video: Buat video tutorial yang menunjukkan cara menggunakan produk Anda dengan cara yang kreatif dan menarik.
Challenge di Media Sosial: Ciptakan tantangan yang melibatkan penggunaan produk Anda, mendorong audiens untuk berpartisipasi dan membagikan pengalaman mereka.
Behind-the-Scenes: Tampilkan proses pembuatan produk Anda atau cerita di balik merek, memberikan audiens pandangan yang lebih dalam tentang nilai-nilai perusahaan.
Testimoni Pelanggan: Kumpulkan dan bagikan testimoni dari pelanggan yang puas, menyoroti bagaimana produk Anda telah memberikan dampak positif.
Dengan pendekatan yang tepat, konten ini dapat meningkatkan keterlibatan dan memperluas jangkauan kampanye Anda.
Curated Influencer List - Searching
19+Candidates with Quick Search
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#1.Neil Patel
95%
Match Score
@Neil Patel
Learn digital marketing in just 5 minutes a day.
Followers:
1.3M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
19504
Location:
United States
Fit for"Strategi pemasaran melalui influencer di PR digital"
Neil Patel adalah influencer terkemuka di bidang pemasaran digital dengan konten yang relevan dan pengalaman yang luas. Dia memiliki audiens besar dan dapat dengan mudah mengintegrasikan konten tentang Cyber public relations, menjadikannya pilihan yang sangat baik untuk kampanye ini.
#2.Ahrefs
95%
Match Score
@Ahrefs
Ahrefs TV publishes actionable digital marketing tutorials on SEO and YouTube marketing.
Through our videos, you'll learn how to grow organic traffic on Google, improve visibility on YouTube, and establish your online presence through various marketing channels.
Whether you’re an absolute beginner to search engine optimization or an industry expert, you’ll find helpful tutorials on topics like keyword research, link building, content marketing, technical SEO, YouTube SEO, Google ads, and basically anything relevant to digital marketing today.
In addition to tutorials, we share case studies from our own marketing experiments with complete transparency.
As one of the world's leading SEO tools, we proudly stand behind our petabytes of data that powers our software and drive our marketing strategy.
We hope you'll gain value from our videos and join our community of digital marketing professionals.
Followers:
609.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
106166
Location:
United States
Fit for"Strategi pemasaran melalui influencer di PR digital"
Ahrefs adalah pemimpin dalam SEO dan pemasaran digital, dengan konten yang sangat relevan untuk Cyber public relations. Mereka memiliki audiens besar dan dapat dengan mudah mengintegrasikan konten yang diinginkan.
#3.Adam Erhart
90%
Match Score
@Adam Erhart
Welcome to the #1 place for business owners, entrepreneurs, and marketers to learn proven marketing strategies to help grow ANY business.
My name is Adam Erhart and I’m a marketing strategist, entrepreneur, and content creator who loves sharing what I’ve learned after over a decade of starting and running multiple successful online businesses.
I believe marketing is the single most important element to business success and that's what this channel is all about!
Helping you grow your business using proven, effective, and modern marketing strategies, so you can help more people, and make a lot more money doing it.
Talk soon!
Adam
PS - Discover how to How to make $5-10K per month with a simple agency & AI here: https://grow.adamerhart.com/start?el=yt
Followers:
522.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
8552
Location:
United States
Fit for"Strategi pemasaran melalui influencer di PR digital"
Adam Erhart adalah seorang pemasar yang berbagi strategi pemasaran yang relevan dengan Cyber public relations. Dia memiliki audiens yang besar dan dapat dengan mudah mengintegrasikan konten yang diinginkan.
#4.Wes McDowell
85%
Match Score
@Wes McDowell
Are you a small business owner trying to grow your customer base? I'll show you all my best website & digital marketing secrets that will supercharge customer growth, so you can make more money, and build a business you LOVE to show up for every single day.
If you're serious about building your business, now you have your very own web strategist on your side! I'll show you all the latest strategies in web design, user experience, internet marketing and more, so you can turn your website into your best salesperson, and attract a steady stream of customers, clients or leads. Let's put your website to work!
Be sure to subscribe for weekly videos to help inspire you to take action. Between hands-on tutorials, my best what's-working-now online marketing strategies, and plenty of ideas you can start implementing today, you'll be able to blast past your competition, amplify attraction and let your website convert casual visitors into paying customers or clients — all on autopilot.
Followers:
376.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
42741
Location:
United States
Fit for"Strategi pemasaran melalui influencer di PR digital"
Wes McDowell memiliki fokus pada pemasaran digital dan strategi pertumbuhan bisnis, yang relevan dengan Cyber public relations. Dia dapat dengan mudah mengintegrasikan konten yang diinginkan dan memiliki audiens yang cukup besar.
#5.PRLab: The Public Relations Channel
@PRLab: The Public Relations Channel
Public Relations Videos by PRLab:
Are you looking to elevate your brand's awareness, visibility, and authority? Dive into our YouTube channel where our CEO Matias Rodsevich, along with our dynamic team, brings you insightful videos on PR and communications.
At PRLab, based in Amsterdam, Stockholm, Austin, and Munich, we specialize in PR for the tech industry. Our videos reflect our philosophy - we are a risk-taking, forward-thinking PR agency that leverages the full marketing mix to achieve outstanding results in PR and beyond.
The tech world is ever-evolving, and our channel is your go-to resource for staying ahead. We share content that embodies our understanding of this fast-paced industry, proactively creating newsworthy moments and insightful discussions.
Forget traditional PR tactics! Our videos showcase out-of-the-box thinking essential for achieving the results you desire and driving leads. We bring you closer to a partner that excels in working in a lean and agile manner.
Followers:
1.3K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
242
Location:
United States
Fit for"Strategi pemasaran melalui influencer di PR digital"
PRLab berfokus pada video PR dan komunikasi, tetapi lebih pada industri teknologi dan tidak secara khusus pada Cyber public relations. Meskipun ada beberapa kesamaan, mereka tidak sepenuhnya memenuhi kriteria yang diinginkan.
#6.Public Relations 101
@Public Relations 101
Public relations has a PR problem - and my personal channel seeks to solve that!
PR101 is an educational YouTube channel on public relations and communications.
It is owned and managed by Ysa Chandna.
LinkedIn: https://www.linkedin.com/in/ysachandna
Instagram: https://www.instagram.com/ysachandna
IN THE NEWS:
https://gulf-times.com/story/661032/Residents-learn-new-skills-amid-pandemic-quarantine
Followers:
5.7K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
1142
Location:
Qatar
Fit for"Strategi pemasaran melalui influencer di PR digital"
Public Relations 101 berfokus pada pendidikan PR, tetapi tidak secara khusus pada Cyber public relations. Meskipun ada beberapa kesamaan, mereka tidak sepenuhnya memenuhi kriteria yang diinginkan.
#7.TEDx Talks
@TEDx Talks
TEDx is an international community that organizes TED-style events anywhere and everywhere -- celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED's format and rules.
For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request here: https://media-requests.ted.com.
Followers:
42.5M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
1979
Location:
Fit for"Strategi pemasaran melalui influencer di PR digital"
TEDx Talks berfokus pada ide-ide yang dihasilkan secara lokal dan tidak memiliki konten spesifik tentang Cyber public relations. Meskipun mereka memiliki audiens besar, konten mereka tidak sesuai dengan kebutuhan kampanye.
#8.Professor Rockey
@Professor Rockey
Lessons, discussions, and mini-lectures on a variety of topics related to communication and public relations. Professor Rockey has been a faculty member and administrator in higher ed for more than two decades, teaching courses on these and other topics. He holds Bachelors and Masters degrees in the area of organizational communication and his diverse professional experience also includes work in human resources, youth programming, and radio. Professor Rockey is regularly engaged as a speaker, trainer, and coach for educational institutions, businesses, and nonprofit organizations. However, he finds his true joy in helping students increase their communication competence and develop skills that will enhance their personal, professional, and public lives. Professor Rockey can be reached at profrockey@gmail.com.
Followers:
4.3K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
69
Location:
United States
Fit for"Strategi pemasaran melalui influencer di PR digital"
Professor Rockey berfokus pada komunikasi dan PR, tetapi tidak secara khusus pada Cyber public relations. Meskipun ada beberapa kesamaan, mereka tidak sepenuhnya memenuhi kriteria yang diinginkan.
#9.POTOMAC M&A
@POTOMAC M&A
I’m Paul Giannamore. I’m an investment banker, and I negotiate for a living.
On this channel, we’re building out the most comprehensive and engaging resource for mergers and acquisitions, private equity, and valuation, as well as in-depth interviews and masterclasses with some of the key players in the industries we cover.
Potomac is an M&A advisory firm operating globally from San Juan, Puerto Rico. Here at Potomac, we’re not just focused on getting a transaction done—our primary goal is helping our clients make the right decisions for themselves. And a key part of that is education.
I invite you to subscribe to our channel, leave a comment on what topics you wish for us to discuss, and I’ll see you on the next one.
-Paul
Followers:
13.3K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
4073
Location:
United States
Fit for"Strategi pemasaran melalui influencer di PR digital"
POTOMAC M&A berfokus pada merger dan akuisisi, yang tidak relevan dengan Cyber public relations. Meskipun mereka memiliki konten yang informatif, mereka tidak memenuhi kriteria yang diinginkan.
#10.Simplilearn
@Simplilearn
Simplilearn is the world’s leading online training provider and has helped over 8 million professionals, and corporations acquire the skills they need to succeed in the digital economy. From artificial intelligence to cyber security, and from product management to software development, we work with the world’s leading universities, technology companies, and certification bodies to bring you the latest skills tied to the most rewarding careers. Whether you’re a recent graduate, seasoned professional, senior executive or manager looking to upskill your organization, we have the program for you.
Followers:
4.9M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
1476
Location:
United States
Fit for"Strategi pemasaran melalui influencer di PR digital"
Simplilearn adalah penyedia pelatihan online yang lebih berfokus pada pendidikan dan tidak memiliki konten yang relevan dengan Cyber public relations. Meskipun mereka memiliki audiens besar, mereka tidak cocok untuk kampanye ini.
#11.edureka!
@edureka!
Thank you for Subscribing! If you have not, Subscribe now!
We are a live & interactive e-learning platform with the mission of making learning accessible to everyone. We offer instructor-led courses, along with 24/7 on-demand support to achieve highest course completion rates in the industry! Our real-life projects, 24*7 Support, Personal Learning Managers ensure that your learning goals are met!
Special offer! Flat 20% Off on All Courses, Use Code "𝐘𝐎𝐔𝐓𝐔𝐁𝐄𝟐𝟎"
By subscribing to Edureka Channel, you'll never miss out on high-quality videos, webinars, sample classes & lectures from industry practitioners & influencers. Our research team curates content on trending topics in the areas of DevOps, Generative AI, Data Science, Artificial Intelligence, Cybersecurity, AWS, Azure, Google Cloud, Salesforce, Blockchain, React, Python, Selenium, Tableau, PMP and many more.
Call us on IND: 9606058406 / US & Other Countries: +18885487823 (toll-free) to talk to our Course Advisors.
Followers:
4.3M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
4423
Location:
India
Fit for"Strategi pemasaran melalui influencer di PR digital"
edureka! berfokus pada pendidikan dan tidak memiliki konten yang relevan dengan Cyber public relations. Meskipun mereka memiliki audiens besar, mereka tidak cocok untuk kampanye ini.
#12.kchoi
@kchoi
Hi! I'm Kristina (aka kchoi).
I started uploading weekly vlogs when I moved from LA to London for a year in September 2016. I now work full-time as a change management consultant in NYC, but in my free time create videos about my career, travels, and anything else that strikes my fancy.
Followers:
157.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
1903
Location:
United States
Fit for"Strategi pemasaran melalui influencer di PR digital"
kchoi memiliki konten yang berfokus pada karir dan perjalanan, tetapi tidak relevan dengan Cyber public relations. Meskipun dia memiliki audiens yang cukup besar, kontennya tidak sesuai dengan kebutuhan kampanye.
#13.Tatyana Savage
@Tatyana Savage
Hi, I'm Tatyana. I'm documenting my journey as I pursue online side hustles & I'm sharing what I learn along the way.
I started selling Digital Products on Etsy in 2023, and since then I've started earning enough passive income to cover my living expenses. In 2024, I started this YouTube channel to show others that with a little creativity, it's possible to make big money online without doing full time work.
My goal is to build a 7 figure business & teach you exactly how to do the same. Follow along to watch me manifest my dream life.
Followers:
22.6K|
Micro Influencer
Engagement Rate:
1.4%
Avg. View:
4705
Location:
United States
Fit for"Strategi pemasaran melalui influencer di PR digital"
Tatyana Savage berfokus pada side hustles dan tidak memiliki konten yang relevan dengan Cyber public relations. Meskipun dia memiliki pengalaman dalam pemasaran, kontennya tidak sesuai dengan kebutuhan kampanye.
#14.NYC Singapore
@NYC Singapore
At NYC, we believe in a world where young people are respected and heard, and have the ability to influence and make a difference to the world. Together with our partners, we develop future-ready youth who are committed to Singapore by instilling in them a heart for service, resilience and an enterprising spirit.
Followers:
11.5K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
411
Location:
Singapore
Fit for"Strategi pemasaran melalui influencer di PR digital"
Influencer ini berfokus pada pengembangan pemuda di Singapura dan tidak memiliki konten yang relevan dengan Cyber public relations atau pemasaran digital. Dengan jumlah pengikut yang kecil dan tidak ada penggunaan hashtag terkait PR, mereka tidak cocok untuk kampanye ini.
#15.Aiah (Varh) Opeola
@Aiah (Varh) Opeola
The girls' girl chatting all things life and living it the best way possible.
Followers:
2.2K|
Micro Influencer
Engagement Rate:
2.0%
Avg. View:
1325
Location:
United States
Fit for"Strategi pemasaran melalui influencer di PR digital"
Aiah (Varh) Opeola memiliki konten yang lebih bersifat pribadi dan tidak berfokus pada Cyber public relations atau pemasaran digital. Dia tidak cocok untuk kampanye ini.
#16.Best of Midland Texas
@Best of Midland Texas
Best of Midland Texas was created with a focus on small, local businesses and has been designed to help you find only the best locally owned companies and live events here in Midland Texas.
Be sure to catch the Best of Midland Texas podcast with Ryan Shewchuk and Terra Avery for in-depth conversations with local business owners, entrepreneurs, and personalities here in Midland Texas as well as West Texas.
Followers:
11.6K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1344
Location:
United States
Fit for"Strategi pemasaran melalui influencer di PR digital"
Best of Midland Texas berfokus pada bisnis lokal dan tidak memiliki konten yang relevan dengan Cyber public relations. Mereka tidak cocok untuk kampanye ini.
#17.Sketch22
@Sketch22
Present, explain and promote your project!
Combining the traditional hand-drawn comic illustrations with modern digital art forms, we create interesting and attractive, custom-made artwork which will leave only a few uninterested. Apart from the visual component, we are extremely dedicated to the story behind it, in order to transfer your idea in a simple, yet interesting way to your target audience.
Followers:
1.1K|
Micro Influencer
Engagement Rate:
27.5%
Avg. View:
26711
Location:
Fit for"Strategi pemasaran melalui influencer di PR digital"
Sketch22 berfokus pada seni dan ilustrasi, yang tidak relevan dengan Cyber public relations. Meskipun mereka memiliki pendekatan kreatif, konten mereka tidak sesuai dengan kebutuhan kampanye.
#18.TUNE - Musical Moments
@TUNE - Musical Moments
Welcome to TUNE, a channel that celebrates the musical moments in film. From the movie musicals to the musical biopic, we'll be bringing you iconic scenes and the tunes you love!
Subscribe here: https://tinyurl.com/TuneSubscribe
Followers:
1.4M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
6546
Location:
United Kingdom
Fit for"Strategi pemasaran melalui influencer di PR digital"
TUNE - Musical Moments berfokus pada musik dan film, yang tidak relevan dengan Cyber public relations. Meskipun mereka memiliki pendekatan kreatif, konten mereka tidak sesuai dengan kebutuhan kampanye.
#19.ABC iview
@ABC iview
The home of leading Australian drama, documentary, entertainment, arts & comedy programs.
This is an official Australian Broadcasting Corporation YouTube channel.
If you’re in Australia, check out ab.co/ABCiview.
********
Contributions may be removed if they violate ABC's Online Conditions of Use http://www.abc.net.au/conditions.htm (Section 3).
Followers:
265.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1965
Location:
Australia
Fit for"Strategi pemasaran melalui influencer di PR digital"
ABC iview adalah saluran resmi yang berfokus pada program televisi dan tidak memiliki konten yang relevan dengan Cyber public relations. Mereka tidak cocok untuk kampanye ini.
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