性别不限，年龄25-45岁，位于越南，家居设计师、室内装饰博主或生活方式影响者，活跃于Instagram/TikTok。

Product Positioning

The furniture market in Vietnam is characterized by a growing demand for both traditional and modern designs, influenced by local craftsmanship and international trends. To effectively position a brand in this market, it is essential to highlight unique selling propositions such as sustainability, customization, and the blend of traditional Vietnamese aesthetics with contemporary functionality.

For new products, consider emphasizing eco-friendly materials and local artisanship, which resonate well with the increasing consumer preference for sustainable and locally sourced products. Fresh angles could include promoting the versatility of furniture pieces for small living spaces, which is particularly relevant in urban areas.

Target Customers

The ideal customer profile for a furniture brand in Vietnam can be segmented into several categories:

1. Young Professionals: Typically aged 25-35, these individuals are often living in urban areas and seek stylish, functional furniture that fits their modern lifestyles. They value quality and design but are also budget-conscious.

2. Families: Parents aged 30-50 looking for durable and safe furniture for their homes. They prioritize practicality and comfort, often seeking pieces that can grow with their children.

3. Interior Designers: Professionals who are always on the lookout for unique and high-quality furniture to recommend to their clients. They appreciate innovative designs and are influenced by trends.

4. Expatriates: Foreigners living in Vietnam who may be looking for furniture that reflects both local culture and their own tastes. They often have a higher budget and are interested in unique, high-quality pieces.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

1. Home Decor Influencers: These influencers specialize in interior design and home styling. They can showcase how your furniture fits into various home aesthetics, appealing to young professionals and families.

2. Lifestyle Bloggers: Influencers who focus on lifestyle content can integrate your furniture into their daily lives, demonstrating its functionality and style. This approach resonates well with families and young professionals.

3. Sustainability Advocates: Influencers who promote eco-friendly living can highlight the sustainable aspects of your furniture, attracting environmentally conscious consumers.

4. Local Artisans and Craftsmen: Collaborating with local influencers who focus on craftsmanship can enhance the brand's authenticity and appeal to expatriates and those interested in local culture.

Content Creation Ideas

To engage your audience and promote your furniture effectively, consider the following content topics and ideas:

1. Before and After Transformations: Showcase how your furniture can transform spaces, appealing to home decor enthusiasts.

2. DIY and Styling Tips: Provide content that offers styling advice or DIY projects using your furniture, encouraging interaction and sharing.

3. Sustainability Stories: Share the journey of your furniture from design to production, emphasizing eco-friendly practices and local artisanship.

4. Customer Testimonials and User-Generated Content: Encourage customers to share photos of your furniture in their homes, creating a community around your brand.

5. Seasonal Trends: Create content around seasonal decor trends, showcasing how your furniture can adapt to different styles throughout the year.

By focusing on these strategies, your marketing campaign can effectively connect with the target audience and enhance brand visibility in the competitive furniture market in Vietnam.