Professional influencers in jewellery or fashion industry, located in India, active on Instagram and LinkedIn.

Product Positioning

The B2B jewellery brand in India can be positioned as a premium supplier of high-quality jewellery pieces tailored for businesses such as retailers, boutiques, and corporate gifting services. Emphasizing craftsmanship, unique designs, and competitive pricing can help differentiate the brand in a market that values both aesthetics and cost-effectiveness. Highlighting the brand's ability to offer customized solutions and bulk orders can also appeal to businesses looking for reliable partners.

Target Customers

The ideal customer profile includes:

• Retailers and Boutiques: Businesses looking to stock unique and high-quality jewellery pieces that appeal to their clientele.
• Corporate Clients: Companies seeking premium jewellery for corporate gifting or employee recognition programs.
• Event Planners: Professionals organizing events that require jewellery as part of the decor or as gifts for attendees.

Illustrative examples include a boutique owner in Mumbai seeking exclusive designs, a corporate HR manager in Bangalore looking for employee awards, and an event planner in Delhi organizing a high-profile wedding.

Potential Influencer Matches

• Industry Experts and Analysts: Influencers who specialize in the jewellery industry and can provide insights into trends and quality. They can help establish the brand's credibility and reach decision-makers in businesses.

• Business Influencers: Professionals with a strong following in the business community who can highlight the brand's value proposition to potential B2B clients.

• Fashion and Lifestyle Bloggers: Influencers who can showcase the jewellery in various settings, appealing to retailers and event planners looking for stylish and trendy pieces.

Content Creation Ideas

• Behind-the-Scenes Videos: Showcasing the craftsmanship and design process of the jewellery pieces, highlighting the brand's commitment to quality.

• Case Studies and Testimonials: Featuring success stories from existing B2B clients, demonstrating the brand's ability to meet business needs.

• Trend Reports: Collaborating with industry experts to create content on upcoming jewellery trends, positioning the brand as a thought leader.

• Virtual Showrooms: Hosting online events where potential clients can view the jewellery collection and interact with brand representatives.

These content ideas can help the brand engage with its target audience and build a strong presence in the B2B jewellery market in India.