Nano influencers in Barcelona, aged 25-55, targeting young professionals and expatriates.

Product Positioning

The product is positioned as a quality yet affordable meat option for quick home-cooked meals. It appeals to young city professionals who value convenience and quality without compromising on price. Additionally, it targets Uruguayan and Argentinean expatriates seeking authentic tastes from home, providing a sense of connection to their cultural roots and local expat community.

Target Customers

Young City Professionals

• Age Range: 25-35
• Interests: Quick and easy home-cooked meals, quality food at affordable prices, urban lifestyle
• Examples: A 30-year-old marketing executive living in Barcelona who enjoys cooking after work but has limited time; a 28-year-old tech professional who values quality ingredients for meal prepping.

Uruguayan & Argentinean Expatriates

• Age Range: 25-55
• Interests: Authentic cultural cuisine, community connection, nostalgia for home
• Examples: A 40-year-old Uruguayan chef living in Barcelona who misses traditional dishes; a 35-year-old Argentinean entrepreneur who organizes cultural events for the expat community.

Potential Influencer Matches

Nano Influencers

• Characteristics: Based in Barcelona, have a small but highly engaged following
• Relevance: They can create authentic and relatable content that resonates with both young professionals and expatriates. Their close connection with their audience can foster trust and credibility.

Food Enthusiasts and Home Cooks

• Characteristics: Focus on quick, easy, and affordable recipes
• Relevance: They can showcase the product in practical cooking scenarios, appealing to young professionals looking for meal solutions.

Expat Lifestyle Influencers

• Characteristics: Share content about living abroad, cultural experiences, and community events
• Relevance: They can connect with the expatriate audience by highlighting the product as a taste of home and a way to engage with the local expat community.

Content Creation Ideas

General Ideas

• Recipe Tutorials: Step-by-step videos or posts featuring quick and easy recipes using the product, targeting busy professionals.
• Cultural Cuisine Series: Content that explores traditional Uruguayan and Argentinean dishes, emphasizing authenticity and nostalgia.

Creative Ideas

• Cooking Challenges: Encourage influencers to create unique dishes using the product, engaging their audience to participate and share their creations.
• Expat Stories: Collaborate with influencers to share personal stories about their connection to home through food, creating an emotional bond with the audience.

These strategies aim to effectively position the product in the market, engage the target customers, and leverage influencer partnerships to enhance brand visibility and connection.