Beauty influencers in Brazil with over 200K followers on Instagram.

Product Positioning

The focus is on beauty products, which are highly popular in Brazil, a country known for its vibrant beauty industry. The brand can position itself by emphasizing unique product features, such as natural ingredients, sustainability, or innovative beauty solutions. Highlighting how the product enhances beauty routines or aligns with Brazilian beauty trends can create a strong market fit.

Target Customers

The ideal customer profile includes young to middle-aged women who are active on social media, particularly Instagram. They are interested in beauty trends, skincare, and makeup products. Examples include:

• Women aged 18-35 who follow beauty influencers for tips and product recommendations.
• Individuals interested in sustainable and eco-friendly beauty products.
• Consumers looking for innovative beauty solutions that fit their lifestyle.

Potential Influencer Matches

• Macro-Influencers: Influencers with 200K+ followers who have a strong presence in the beauty community. They can reach a wide audience and create significant brand awareness.

• Beauty Experts: Influencers known for their expertise in skincare and makeup. They can provide in-depth reviews and tutorials, appealing to consumers seeking detailed product information.

• Sustainable Beauty Advocates: Influencers focused on eco-friendly and sustainable beauty practices. They can attract environmentally conscious consumers.

Content Creation Ideas

• Tutorials and How-Tos: Create step-by-step guides on using the product, showcasing its benefits and unique features.

• Before and After Transformations: Highlight the product's effectiveness through visual transformations, which can be compelling and shareable.

• User-Generated Content Campaigns: Encourage followers to share their experiences with the product, creating a community-driven marketing approach.

• Collaborative Challenges: Partner with influencers to host beauty challenges that engage their audience and promote the product creatively.