Wine enthusiasts, travel bloggers, aged 25-45, located in France, focusing on wine and culture.

Product Positioning

To effectively position a brand or product related to "Bordeaux," it is essential to highlight its unique attributes within the wine market. Bordeaux wines are renowned for their quality, heritage, and complexity. Emphasizing aspects such as the terroir, the winemaking process, and the rich history of the Bordeaux region can create a compelling narrative. For new products, consider positioning them as innovative interpretations of traditional Bordeaux wines, perhaps focusing on organic or sustainable practices, or introducing unique blends that appeal to modern consumers.

Target Customers

The ideal customer profile for Bordeaux-related products can be segmented into several categories:

• Wine Enthusiasts: Individuals who appreciate fine wines and are knowledgeable about different varieties and regions. They often seek premium products and are willing to invest in quality.

• Millennial Consumers: Younger consumers who are exploring wine culture and are interested in unique experiences, such as wine tastings or vineyard tours. They value authenticity and storytelling in brands.

• Luxury Buyers: Affluent individuals who purchase high-end wines for special occasions or as investments. They are often influenced by exclusivity and brand reputation.

• Food and Wine Pairing Aficionados: Consumers who enjoy cooking and entertaining, looking for wines that complement their culinary creations. They appreciate guidance on pairing suggestions.

Potential Influencer Matches

To effectively reach the identified target customers, consider collaborating with the following types of influencers:

• Wine Experts and Sommeliers: These influencers can provide credibility and in-depth knowledge about Bordeaux wines, appealing to wine enthusiasts and luxury buyers.

• Lifestyle Influencers: Influencers who focus on food, travel, and luxury experiences can attract millennial consumers by showcasing Bordeaux wines in relatable, aspirational contexts.

• Culinary Influencers: Chefs and food bloggers can create content that pairs Bordeaux wines with recipes, appealing to food and wine pairing aficionados.

• Sustainable Living Influencers: If the product emphasizes organic or sustainable practices, influencers in the eco-conscious space can resonate with consumers who prioritize sustainability.

Content Creation Ideas

To engage the target audience and promote the Bordeaux brand effectively, consider the following content topics and ideas:

• Virtual Wine Tastings: Host live sessions where influencers guide followers through tastings of different Bordeaux wines, discussing flavor profiles and pairing suggestions.

• Behind-the-Scenes Content: Share stories and videos from vineyards, showcasing the winemaking process and the people behind the brand.

• Food Pairing Guides: Create visually appealing infographics or videos that suggest food pairings with various Bordeaux wines, encouraging followers to try them at home.

• User-Generated Content Campaigns: Encourage customers to share their own experiences with Bordeaux wines, using a specific hashtag to create a community around the brand.

• Seasonal Wine Recommendations: Develop content that highlights Bordeaux wines suitable for different seasons or holidays, tapping into the festive spirit and encouraging purchases.

These strategies can help create a strong connection with the target audience while promoting the unique qualities of Bordeaux wines.