Business professionals, authors, speakers, or religious leaders who openly share their Christian faith and values. Active on LinkedIn, Instagram, and possibly YouTube. Authentic, strong communication skills, and a genuine commitment to Christian values.

Product Positioning

A business book rooted in Christian values can be positioned in several ways:

• Ethical Leadership: Focus on how Christian principles can guide ethical decision-making in business, appealing to leaders seeking a values-driven approach.
• Purpose-Driven Business: Emphasize finding meaning and purpose in work through a Christian lens, attracting entrepreneurs and professionals looking for fulfillment.
• Community and Collaboration: Highlight the importance of building strong relationships and fostering a collaborative work environment based on Christian values, resonating with those seeking a positive workplace culture.
• Financial Stewardship: Offer guidance on responsible financial management from a Christian perspective, appealing to individuals and businesses seeking to align their finances with their faith.

Target Customers

• Christian Business Owners: Entrepreneurs who want to integrate their faith into their business practices. Example: A small business owner running a bakery who wants to create a welcoming and ethical workplace.
• Christian Professionals: Individuals working in corporate settings who seek to apply Christian values in their careers. Example: A marketing manager at a large corporation who wants to make ethical decisions and promote responsible advertising.
• Church Leaders and Pastors: Individuals seeking resources to guide their congregations on matters of faith and work. Example: A pastor looking for materials to lead a workshop on integrating faith and finances.
• Students and Young Adults: Aspiring business leaders who want to build their careers on a foundation of Christian values. Example: A college student studying business administration who wants to learn about ethical leadership.

Potential Influencer Matches

• Christian Business Leaders: CEOs, entrepreneurs, and executives who openly share their faith and business insights. They can reach Christian professionals and business owners.
• Christian Personal Finance Experts: Financial advisors and bloggers who provide guidance on financial stewardship from a Christian perspective. They can reach individuals and families seeking to align their finances with their faith.
• Pastors and Ministry Leaders: Pastors and ministry leaders with a strong online presence who can promote the book to their congregations and followers. They can reach church leaders and members.
• Christian Authors and Speakers: Authors and speakers who focus on faith, leadership, and personal development. They can reach a broad audience of Christians seeking guidance and inspiration.

Content Creation Ideas

• General Ideas:

  • Share inspiring stories of Christian business leaders who have overcome challenges.
  • Create blog posts and articles on applying Christian values in the workplace.
  • Develop social media graphics with Bible verses related to business and ethics.
  • Host webinars and online workshops on topics covered in the book.

• Creative Ideas:

  • Produce a short film or documentary showcasing businesses that operate on Christian principles.
  • Create a podcast featuring interviews with Christian business leaders and experts.
  • Develop an interactive online quiz to help readers assess their ethical leadership skills.
  • Partner with Christian artists to create visual representations of key concepts from the book.