Chennai-based health, wellness, cooking, or lifestyle influencers with under 100k followers.

Product Positioning

The cold press oil brand can be positioned as a premium, health-focused product that emphasizes natural and organic ingredients. In the existing market, it can differentiate itself by highlighting the benefits of cold press extraction, such as retaining more nutrients and flavors compared to traditional methods. can also focus on sustainability and ethical sourcing, appealing to environmentally conscious consumers.

Target Customers

The ideal customer profile for this cold press oil brand includes health-conscious individuals who prioritize natural and organic products. They are likely to be interested in cooking, wellness, and sustainable living. Examples of target customers include:

• Young professionals in Chennai who are interested in healthy cooking and lifestyle
• Families looking for healthier cooking oil alternatives
• Fitness enthusiasts who are mindful of their diet and nutrition

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers can share the nutritional benefits of cold press oils and how they incorporate them into their healthy lifestyle.
• Food Bloggers and Chefs: They can create recipes using the cold press oil, showcasing its versatility and flavor.
• Sustainability Advocates: Influencers who focus on eco-friendly and sustainable living can highlight the brand's commitment to ethical sourcing and environmental responsibility.

Ensure that the influencers have a following under 100k in Chennai to meet the specified requirements.

Content Creation Ideas

• Recipe Videos: Collaborate with food bloggers to create engaging recipe videos that demonstrate the use of cold press oil in various dishes.
• Health Tips: Partner with wellness influencers to share tips on the health benefits of using cold press oils in daily cooking.
• Sustainability Stories: Work with sustainability advocates to create content that tells the story of the brand's ethical sourcing and environmental impact.
• User-Generated Content: Encourage customers to share their own recipes and experiences with the product, creating a community around the brand.

These content ideas can help increase brand awareness and engagement, potentially leading to viral success.