Influencer specializzati in eventi culturali musicali, età 18-35, attivi su Instagram e TikTok, basati nel Lazio.

Product Positioning

The product in question is a popular musical event in Rome, which is part of the broader cultural events scene in Lazio. To position this event effectively, it should be marketed as a must-attend cultural experience that combines the rich historical backdrop of Rome with contemporary musical performances. Emphasizing the unique blend of tradition and modernity can attract both locals and tourists who are interested in cultural enrichment and entertainment.

Target Customers

The ideal customer profile for this event includes:

• Local Residents: Individuals living in Rome and the surrounding Lazio region who have an interest in cultural and musical events.
• Tourists: Visitors to Rome who are looking to experience the local culture and enjoy popular events during their stay.
• Music Enthusiasts: People who follow musical trends and are keen on attending live performances.
• Cultural Aficionados: Individuals who appreciate cultural events and are likely to attend for the experience and atmosphere.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Local Lifestyle Influencers: These influencers have a strong following in the Lazio region and can promote the event to local residents through engaging content that highlights the cultural significance of the event.
• Travel Bloggers/Vloggers: Influencers who focus on travel and tourism can attract tourists by showcasing the event as a key cultural experience in Rome.
• Music Influencers: Those who specialize in music can reach enthusiasts by sharing insights, reviews, and behind-the-scenes content related to the event.
• Cultural Influencers: Influencers who focus on cultural events and experiences can appeal to cultural aficionados by emphasizing the unique aspects of the event.

Content Creation Ideas

• Behind-the-Scenes Footage: Share exclusive content from rehearsals or event preparations to build anticipation.
• Interviews with Performers: Conduct interviews with artists or performers to provide insights into the event and create a personal connection with the audience.
• Live Streaming: Offer live streaming of parts of the event to engage a wider audience and encourage attendance.
• Cultural Highlights: Create content that explores the cultural significance of the event and its connection to Rome's history and traditions.
• User-Generated Content: Encourage attendees to share their experiences on social media using a specific hashtag, creating a sense of community and engagement.