We are Seventh Generation. A company that is providing in-home products and cleaning solutions that think about the future. Their eco-friendly and plant-based products want to transform the world into a healthy, sustainable, and equitable place for the next seven generations and beyond. My audience are moms who are always thinking about their kids’ future and the impact they have on it today. They spend a lot of time scrolling online, but doing so with a mindful eye and ear on what will improve the lives of their family - especially anything that will make their children happier and healthier.
Female, aged 25-45, eco-conscious, family-oriented, active on Instagram/Facebook.
Araştırma Öngörüsü ve Analizi
Product Positioning
Seventh Generation's brand positioning centers around sustainability, health, and family well-being. The eco-friendly and plant-based nature of the products aligns with a growing consumer demand for environmentally responsible choices. To enhance market presence, the brand can emphasize its commitment to long-term sustainability and the impact of individual choices on future generations. Fresh angles could include storytelling that highlights real-life testimonials from families who have benefited from using the products, showcasing the tangible benefits of eco-friendly living.
Target Customers
The ideal customer profile consists of environmentally conscious mothers who prioritize their children's health and future. They are typically:
Health-Conscious Moms: Mothers who actively seek out products that are safe for their children and the environment. They often research ingredients and prefer natural alternatives.
Eco-Friendly Advocates: Women who are passionate about sustainability and are likely to engage in discussions about environmental issues. They may participate in community initiatives or online forums focused on eco-conscious living.
Social Media Savvy: Moms who spend significant time on social media platforms, following influencers and brands that align with their values. They are likely to share their experiences and recommendations with their networks.
Potential Influencer Matches
Eco-Conscious Parenting Influencers: These influencers focus on sustainable living and parenting. They can effectively communicate the benefits of Seventh Generation's products to an audience that values eco-friendly choices.
Health and Wellness Bloggers: Influencers in this category often discuss topics related to family health, nutrition, and wellness. They can highlight the health benefits of using plant-based cleaning products, appealing to mothers concerned about their family's well-being.
Lifestyle Influencers: Influencers who share a holistic view of family life, including home care, parenting tips, and sustainable living. They can create relatable content that resonates with the target audience's daily lives.
Mommy Vloggers: Video content creators who document their parenting journey. They can showcase Seventh Generation products in real-life scenarios, demonstrating their effectiveness and ease of use.
Content Creation Ideas
"A Day in the Life" Series: Feature influencers using Seventh Generation products throughout their daily routines, emphasizing ease of use and effectiveness.
Sustainable Living Challenges: Create a campaign encouraging families to adopt eco-friendly practices, sharing tips and experiences on social media.
Educational Content: Develop infographics or videos explaining the importance of eco-friendly products and their impact on health and the environment.
User-Generated Content Campaign: Encourage customers to share their own stories and experiences with Seventh Generation products, fostering community engagement and authenticity.
Collaborative Giveaways: Partner with influencers for giveaways that promote both Seventh Generation products and eco-friendly lifestyle choices, increasing brand visibility and engagement.
These strategies can help Seventh Generation connect with its target audience while reinforcing its brand values and mission.
Düzenlenmiş Influencer Listesi - Aranıyor
