Influencers should be creative performers, likely aged 18-35, located in Malaysia, with a focus on entertainment and street art. They should be active on platforms like Instagram, TikTok, or YouTube.

Product Positioning

To effectively position the brand or service in the Malaysian market, it is essential to highlight the unique aspects of the offerings, particularly the entertainment and performance elements. Given the diverse genres mentioned—such as fancy cell phone spinning, card magic, pen-turning, and street art performances—the brand can be positioned as a vibrant and innovative entertainment solution that caters to a wide range of audiences.

Emphasizing the interactive and engaging nature of these performances can attract both younger demographics and families looking for unique entertainment experiences. Additionally, aligning the brand with local cultural elements and trends can enhance its appeal and relevance in the market.

Target Customers

The ideal customer profile for this type of entertainment service includes:

• Young Adults (18-30 years): Individuals who enjoy trendy and unique experiences, often seeking out social media-worthy events and performances. They are likely to share their experiences online, increasing brand visibility.

• Families with Children: Parents looking for engaging activities for their children that are both entertaining and educational. This demographic values creativity and interactive experiences.

• Event Planners: Professionals seeking unique entertainment options for corporate events, weddings, or community gatherings. They are interested in performances that can captivate diverse audiences.

• Tourists: Visitors to Malaysia who are looking for local experiences and entertainment that showcase the culture and creativity of the region.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers can showcase the performances in a relatable context, sharing their experiences with their followers. Their broad appeal can attract young adults and families.

• Entertainment and Performance Artists: Collaborating with influencers who specialize in magic, street performances, or similar arts can lend credibility and attract audiences specifically interested in these genres.

• Travel Influencers: They can promote the performances to tourists, highlighting the unique aspects of the entertainment as part of the Malaysian cultural experience.

• Family and Parenting Influencers: These influencers can target families, emphasizing the fun and educational aspects of the performances, making them appealing for family outings.

Content Creation Ideas

To create engaging content that resonates with the target audience, consider the following ideas:

• Behind-the-Scenes Videos: Show the preparation and creativity involved in the performances, giving audiences a glimpse into the artistry and effort behind the scenes.

• Interactive Challenges: Encourage followers to participate in challenges related to the performances, such as learning a simple magic trick or sharing their own street art creations.

• Live Performance Streams: Host live streams of performances on social media platforms, allowing audiences to experience the excitement in real-time and engage with the performers.

• User-Generated Content Campaigns: Invite customers to share their experiences and videos of the performances, creating a community around the brand and increasing organic reach.

• Cultural Storytelling: Create content that ties the performances to local culture and history, educating audiences while entertaining them.

By leveraging these strategies, the brand can effectively engage with its target audience and enhance its presence in the Malaysian market.