Marketing professionals active on LinkedIn, Instagram, or YouTube, sharing marketing tips and strategies.

Product Positioning

The brand or service in question is focused on providing expert marketing content tailored for small business owners. This positions the brand as a valuable resource for small businesses seeking to enhance their marketing strategies. The brand can be positioned as a thought leader in the marketing space, offering insights, tips, and strategies that are specifically designed to address the unique challenges faced by small businesses. By emphasizing expertise and practical solutions, the brand can differentiate itself from generic marketing content providers.

Target Customers

The ideal customer profile includes small business owners who are looking to improve their marketing efforts. These individuals are likely to be entrepreneurs or managers of small to medium-sized enterprises (SMEs) who may not have extensive marketing experience or resources. They are seeking actionable advice and strategies that can be implemented with limited budgets and manpower. Examples of target customers include:

• A local bakery owner looking to increase foot traffic and online sales.
• A freelance graphic designer aiming to expand their client base through social media.
• A boutique retail store manager seeking to enhance their brand presence online.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Marketing Experts: Influencers who specialize in marketing strategies for small businesses. They can provide credibility and share practical tips that resonate with the audience.

• Small Business Advocates: Influencers who focus on supporting and promoting small businesses. They can connect with the target audience on a personal level and share relatable success stories.

• Entrepreneurial Influencers: Individuals who have successfully built their own businesses and can offer firsthand insights and inspiration to small business owners.

Each of these influencer types can engage the target audience by sharing content that is both educational and motivational, helping small business owners feel empowered to take actionable steps in their marketing efforts.

Content Creation Ideas

To align with the brand and capture the attention of small business owners, consider the following content ideas:

• How-to Guides: Step-by-step tutorials on implementing effective marketing strategies with limited resources.

• Success Stories: Case studies or interviews with small business owners who have successfully improved their marketing efforts.

• Interactive Webinars: Live sessions where influencers share marketing tips and answer questions from small business owners.

• Infographics: Visual content that breaks down complex marketing concepts into easy-to-understand graphics.

By focusing on these content ideas, the brand can create engaging and valuable content that resonates with small business owners and encourages them to take action.