find family influencers in Germany on instagram and TikTok. Must have significant influence, 100k+ following, 3% average ER, 50% minimum in-market audience. Must have swagger and an element of mischief. They’re a Can-Doer who gets shit & life done in interesting ways. Their annual income would allow them to purchase a £45k vehicle
appears to be targeting a dynamic and adventurous lifestyle, emphasizing a "Can-Do" attitude and a sense of mischief. The product or service is likely positioned as a premium offering, given the requirement for influencers to have an income that allows them to purchase a £45k vehicle. This suggests a focus on quality, reliability, and perhaps a touch of luxury. The brand should be positioned as aspirational yet relatable, appealing to families who value both fun and practicality.
The ideal customer profile includes:
By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving both awareness and sales.