MyInfluencer
Özet

find family influencers in Germany on instagram and TikTok. Must have significant influence, 100k+ following, 3% average ER, 50% minimum in-market audience. Must have swagger and an element of mischief. They’re a Can-Doer who gets shit & life done in interesting ways. Their annual income would allow them to purchase a £45k vehicle

Family influencers with 100k+ followers, 3% engagement rate, and 50% in-market audience. Should have swagger and mischief, and an annual income to afford a £45k vehicle.

Araştırma Öngörüsü ve Analizi

Types of Influencers

  1. Family Lifestyle Influencers: These influencers share content about family life, parenting tips, and lifestyle hacks. They are relatable and provide practical advice that resonates with the target audience.
  2. Adventure and Travel Influencers: These influencers focus on family travel and outdoor activities. They inspire families to explore new places and try new activities, aligning with the brand's adventurous positioning.
  3. DIY and Creative Influencers: These influencers share creative projects and DIY ideas that families can do together. They appeal to the target audience's desire for fun and engaging activities.

Enriched Requirements

  • Platform: Instagram and TikTok
  • Following: 100k+ followers
  • Engagement Rate (ER): 3% average
  • Audience: 50% minimum in-market audience (Germany)
  • Personality Traits: Swagger, element of mischief, "Can-Do" attitude
  • Income: Sufficient to purchase a £45k vehicle

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