Fashion influencers based in New Delhi, India, who create content related to fashion and lifestyle. They should have a following of young adults and be active on platforms like Instagram and YouTube.

Product Positioning

The product in question is a body deodorant, which falls under the personal care and hygiene category. In the Indian market, particularly in New Delhi, body deodorants are popular among both men and women, especially in urban areas where the climate can be hot and humid. The product can be positioned as a must-have for daily grooming, offering long-lasting freshness and confidence. Emphasizing features such as natural ingredients, skin-friendliness, and unique fragrances can help differentiate it from competitors.

Target Customers

The ideal customer profile for a body deodorant in New Delhi would include:

• Young Professionals: Individuals aged 20-35 who are working in corporate environments and need to maintain a fresh and professional appearance throughout the day.
• College Students: Young adults aged 18-25 who are active, social, and conscious about their personal hygiene.
• Fitness Enthusiasts: People who regularly engage in physical activities and require a deodorant that can handle sweat and odor effectively.
• Fashion-Conscious Individuals: Those who are keen on maintaining a stylish and well-groomed appearance.

Potential Influencer Matches

Fashion Influencers

• Fashion Bloggers and Instagrammers: Influencers who focus on fashion and lifestyle content. They can create posts and stories showcasing the deodorant as part of their daily grooming routine, emphasizing its stylish packaging and effectiveness.
• YouTube Fashion Vloggers: Influencers who create video content related to fashion and personal care. They can produce detailed reviews and "Get Ready With Me" videos featuring the deodorant.

Fitness Influencers

• Fitness Trainers and Enthusiasts: Influencers who focus on fitness and health. They can highlight the deodorant's ability to keep them fresh during and after workouts, appealing to their active followers.

Lifestyle Influencers

• Lifestyle Bloggers and Influencers: Those who cover a broad range of topics including fashion, beauty, and daily routines. They can integrate the deodorant into their content, showcasing its versatility and importance in everyday life.

Content Creation Ideas

General Ideas

• Daily Routine Posts: Influencers can share their morning or evening routines, including the use of the deodorant, to show how it fits seamlessly into their lives.
• Product Reviews: Detailed reviews highlighting the deodorant's features, such as scent, longevity, and skin-friendliness.
• Before and After Comparisons: Demonstrating the effectiveness of the deodorant in controlling sweat and odor throughout the day.

Creative Ideas

• Challenge Videos: Influencers can create challenges where they test the deodorant's effectiveness in various situations, such as during workouts or long days at work.
• Fashion and Deodorant Pairing: Posts or videos where influencers match different outfits with specific deodorant scents, emphasizing the product as a fashion accessory.
• Interactive Stories: Instagram stories with polls and Q&A sessions about personal grooming habits, with the deodorant being featured as a recommended product.

By leveraging these influencers and content ideas, the body deodorant can effectively reach its target audience in New Delhi, creating a strong brand presence and driving consumer engagement.