Health and wellness influencers aged 25-45, active on Instagram, YouTube, and TikTok, with a focus on gut health and nutrition.

Product Positioning

The gummies supplement focused on gut health can be positioned as a convenient and tasty solution for individuals seeking to improve their digestive wellness. In a market where health and wellness are increasingly prioritized, this product can stand out by emphasizing its unique benefits, such as ease of consumption, natural ingredients, and specific gut health advantages. Highlighting scientific backing or endorsements from health professionals can further enhance credibility and appeal.

Target Customers

The ideal customer profile for this product includes health-conscious individuals who are proactive about their wellness. This group may include:

• Young adults aged 18-35 who are interested in maintaining a healthy lifestyle.
• Individuals with busy lifestyles looking for convenient health solutions.
• People experiencing digestive issues or those interested in preventive health measures.

Potential Influencer Matches

• Health and Wellness Influencers: These influencers often have a dedicated following interested in health tips and products. They can effectively communicate the benefits of the gummies and share personal testimonials.

• Fitness Enthusiasts: Influencers in the fitness community can highlight the product as part of a holistic approach to health, appealing to those who see gut health as integral to overall fitness.

• Lifestyle Bloggers: Influencers who focus on lifestyle content can integrate the product into daily routines, showcasing its convenience and benefits in everyday life.

Content Creation Ideas

• Educational Content: Create posts or videos explaining the importance of gut health and how the gummies contribute to it. This could include interviews with nutritionists or health experts.

• User Testimonials: Share stories and reviews from real users who have experienced positive changes in their gut health after using the product.

• Challenges or Series: Launch a "30-day gut health challenge" where influencers document their journey and results, encouraging followers to participate.

• Recipe Integration: Collaborate with food influencers to create recipes that incorporate the gummies, demonstrating versatility and creativity in consumption.