Influencers aged 25-45, in wellness/lifestyle niche, located in Australia, active on Instagram/TikTok.

Product Positioning

To effectively position a bathhouse on the Gold Coast, it is essential to highlight its unique offerings in a competitive wellness and leisure market. Emphasizing relaxation, rejuvenation, and a luxurious experience can attract both locals and tourists. The bathhouse can differentiate itself by incorporating local elements, such as using native ingredients in treatments or promoting eco-friendly practices. Additionally, creating a narrative around wellness and self-care can resonate with health-conscious consumers.

Target Customers

The ideal customer profile for a bathhouse on the Gold Coast includes:

• Tourists: Visitors seeking relaxation and unique experiences during their stay. They may be looking for a break from beach activities or a way to unwind after exploring the area.

• Local Residents: Individuals living in the Gold Coast who prioritize wellness and self-care. This group may include young professionals, families, and retirees looking for regular relaxation options.

• Health and Wellness Enthusiasts: People who actively seek out wellness experiences, including spa treatments, holistic therapies, and relaxation techniques.

• Social Media Influencers: Individuals who are active on platforms like Instagram and TikTok, sharing their experiences and promoting wellness trends to their followers.

Potential Influencer Matches

To effectively promote the bathhouse, consider collaborating with the following types of influencers:

• Wellness Influencers: These influencers focus on health, fitness, and self-care. They can authentically promote the bathhouse's services and create content around relaxation and rejuvenation.

• Travel Influencers: Influencers who specialize in travel can showcase the bathhouse as a must-visit destination on the Gold Coast, appealing to tourists looking for unique experiences.

• Lifestyle Influencers: These influencers cover a broad range of topics, including wellness, beauty, and leisure. They can create engaging content that highlights the bathhouse's ambiance and services.

• Local Influencers: Collaborating with influencers based in the Gold Coast can help reach the local audience effectively. They can share their personal experiences and encourage their followers to visit.

Content Creation Ideas

To engage potential customers and promote the bathhouse, consider the following content topics and ideas:

• Behind-the-Scenes Tours: Create video content showcasing the bathhouse's facilities, treatments, and the overall experience, giving potential customers a glimpse of what to expect.

• Wellness Tips and Routines: Share tips on relaxation techniques, self-care routines, and the benefits of regular spa visits, positioning the bathhouse as a wellness authority.

• Customer Testimonials: Feature satisfied customers sharing their experiences, which can build trust and encourage others to visit.

• Seasonal Promotions: Develop content around special offers or seasonal treatments, creating urgency and excitement.

• Collaborative Events: Host events with influencers, such as wellness workshops or relaxation retreats, and document the experience to share on social media.

These strategies can help create a strong online presence and attract a diverse clientele to the bathhouse on the Gold Coast.