Influencers aged 18-40 in Australia, focusing on multiculturalism, active on Instagram, YouTube, or TikTok.

Product Positioning

The focus on multiculturalism in Australia suggests a brand or product that embraces diversity and inclusivity. This could be positioned as a product that celebrates cultural diversity, promotes understanding and acceptance, or provides solutions tailored to a multicultural audience. The brand can leverage Australia's rich cultural tapestry to highlight its commitment to inclusivity and community engagement.

Target Customers

The ideal customer profile would include individuals who value diversity and inclusivity. This could encompass:

• Young professionals and students who are part of or interested in multicultural communities.
• Families from diverse cultural backgrounds looking for products that resonate with their heritage.
• Organizations and community groups focused on cultural exchange and inclusivity.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with:

• Cultural Ambassadors: Influencers who are known for promoting cultural diversity and inclusivity. They can share personal stories and experiences that resonate with a multicultural audience.

• Lifestyle Bloggers: Those who focus on multicultural living, sharing tips and insights on how to embrace and celebrate different cultures in everyday life.

• Community Leaders: Influencers who are actively involved in multicultural communities and can authentically engage with their followers on topics related to diversity and inclusion.

Content Creation Ideas

• Cultural Exchange Series: Create a series of posts or videos where influencers share their cultural traditions, recipes, or stories, encouraging followers to engage and share their own experiences.

• Diversity Dialogues: Host live discussions or Q&A sessions with influencers and their followers on topics related to multiculturalism, fostering an open and inclusive dialogue.

• Heritage Highlights: Feature different cultural festivals, holidays, or traditions, with influencers sharing their personal connections and experiences.

• Inclusive Challenges: Launch a social media challenge that encourages followers to share how they celebrate diversity in their own lives, using a specific hashtag to create a sense of community.