Influencers aged 25-45 in business, finance, and tech niches, active on LinkedIn, Twitter, and YouTube.

Product Positioning

QuickBooks is a well-known accounting software designed for small to medium-sized businesses. It helps users manage their finances, including invoicing, payroll, and expense tracking. The product is positioned as a user-friendly, efficient, and reliable solution for business owners who need to streamline their financial operations without requiring extensive accounting knowledge.

Target Customers

The ideal customer profile for QuickBooks includes:

• Small Business Owners: Entrepreneurs who run small businesses and need an easy-to-use accounting solution.
• Freelancers and Consultants: Individuals who manage their own finances and require a tool to track income and expenses.
• Startups: New businesses that need to establish a solid financial foundation from the beginning.
• Accountants and Bookkeepers: Professionals who manage multiple clients and need a reliable software to handle various accounts.

Illustrative examples:

• A local bakery owner who needs to manage daily sales and expenses.
• A freelance graphic designer who wants to track project-based income and expenses.
• A tech startup founder who needs to handle payroll and financial reporting.

Potential Influencer Matches

Business and Finance Influencers

These influencers specialize in business growth, financial management, and entrepreneurship. They can demonstrate how QuickBooks simplifies financial tasks and improves business efficiency.

Tech Reviewers

Tech influencers who review software and tools can provide in-depth reviews and tutorials on how to use QuickBooks, highlighting its features and benefits.

Small Business Advocates

Influencers who focus on supporting small businesses can share success stories and case studies of businesses that have benefited from using QuickBooks.

Freelancers and Solopreneurs

Influencers who are freelancers themselves can share personal experiences and tips on how QuickBooks helps them manage their finances effectively.

Content Creation Ideas

General Ideas

• Tutorial Videos: Step-by-step guides on how to use different features of QuickBooks.
• Case Studies: Success stories of businesses that have improved their financial management with QuickBooks.
• Comparison Posts: Comparing QuickBooks with other accounting software to highlight its advantages.

Creative Ideas

• Behind-the-Scenes: A day in the life of a small business owner using QuickBooks to manage their finances.
• Interactive Webinars: Live sessions where influencers demonstrate QuickBooks features and answer audience questions.
• Challenges: A 30-day challenge where influencers show how QuickBooks helps them stay on top of their finances.

By leveraging these influencer types and content ideas, QuickBooks can effectively reach its target audience and demonstrate the value of its software in real-world scenarios.