Young adults aged 18-30, based in Canada, active on Instagram/TikTok/YouTube, with a focus on lifestyle, fashion, and university life.

Product Positioning

The brand or product should be positioned as a lifestyle enhancer that resonates with young adults and university students in Canada. By focusing on lifestyle, fashion, and university life, the product can be marketed as a trendy and essential part of a student's daily routine. This positioning can leverage the aspirational aspects of university life, such as independence, self-expression, and social engagement.

Target Customers

The ideal customer profile includes:

• University Students: Young adults aged 18-24 who are currently enrolled in Canadian universities. They are likely to be interested in fashion trends, lifestyle tips, and ways to enhance their university experience.

• Young Professionals: Recent graduates or young professionals who are still connected to university life and are interested in maintaining a fashionable and trendy lifestyle.

• Fashion Enthusiasts: Individuals who follow fashion trends and are interested in lifestyle content that aligns with their personal style.

Potential Influencer Matches

• Lifestyle Influencers: These influencers can create content that showcases how the product fits into a university student's daily life, offering tips and tricks for balancing academics and personal style.

• Fashion Influencers: Influencers who focus on fashion can highlight the product's style and versatility, appealing to those interested in the latest trends.

• Student Influencers: University students who are influencers themselves can provide authentic and relatable content, demonstrating how the product enhances their university experience.

Content Creation Ideas

• "Day in the Life" Vlogs: Influencers can create vlogs that show a typical day at university, incorporating the product into their routine.

• Fashion Lookbooks: Influencers can create lookbooks or style guides featuring the product, showcasing different ways to wear or use it.

• University Life Hacks: Content that provides tips and hacks for university students, with the product being a key component in solving common student challenges.

• Collaborative Challenges: Organize challenges or contests that encourage followers to share their own content using the product, increasing engagement and visibility.

By focusing on these strategies, the marketing campaign can effectively reach and engage the target audience, leveraging the influence of Canadian lifestyle, fashion, and university life influencers.