Female macro influencers aged 25-55 in Ivory Coast or France, focusing on lifestyle, panafrican, and family content.

The brand is positioned to appeal to consumers interested in lifestyle, pan-African culture, and family-oriented content. The focus on hotel and restaurant products or services suggests a hospitality angle, which can be leveraged by highlighting unique experiences, cultural connections, and family-friendly environments. The brand can differentiate itself by emphasizing authentic, culturally rich experiences that cater to both local and international audiences.

The ideal customer profile includes individuals aged 25-55 who are interested in lifestyle and family content with a pan-African perspective. These customers are likely to value cultural experiences, family-friendly environments, and quality service. Examples of target customers include:

• Young professionals and families planning vacations or dining experiences
• Individuals interested in exploring pan-African culture and cuisine
• Expatriates or international travelers seeking authentic local experiences

• Cultural Experience Showcases: Create content that highlights unique cultural experiences available at the hotels or restaurants, such as traditional cooking classes or cultural festivals.

• Family Adventure Series: Develop a series of videos or blog posts featuring family-friendly activities and experiences, showcasing how the brand caters to families.

• Behind-the-Scenes Tours: Offer behind-the-scenes looks at the operations of the hotels or restaurants, providing an insider's view of the quality and care that goes into the services.

• Customer Stories: Share testimonials and stories from satisfied customers, focusing on their experiences and the memorable moments they had with the brand.

• Collaborative Content with Influencers: Partner with influencers to create content that aligns with their personal brand while promoting the brand's offerings, such as co-hosted events or exclusive influencer experiences.