Beauty niche influencers, including makeup artists, skincare experts, or beauty bloggers. Active on Instagram, YouTube, and TikTok. Creating content related to beauty tips, product reviews, makeup tutorials, and skincare routines.

Product Positioning

The brand is focused on the beauty niche within the Mongolian market. To position the product effectively, it should emphasize unique aspects such as traditional Mongolian beauty practices, natural ingredients, and cultural heritage. Highlighting these elements can differentiate the brand from other beauty products and appeal to a sense of national pride and cultural identity.

Target Customers

The ideal customer profile includes:

• Young Mongolian women (ages 18-35): Interested in beauty and skincare products that incorporate traditional and natural ingredients.
• Beauty enthusiasts: Individuals who follow beauty trends and are keen on trying new products.
• Culturally conscious consumers: Those who value products that reflect their cultural heritage and traditions.

Illustrative examples:

• A 25-year-old Mongolian woman who follows beauty influencers on social media and is always on the lookout for new skincare routines.
• A 30-year-old professional who prefers natural and organic beauty products and is interested in supporting local brands.

Potential Influencer Matches

Beauty Influencers

These influencers specialize in beauty and skincare content. They can create tutorials, reviews, and skincare routines using the product, reaching a broad audience interested in beauty.

Cultural Influencers

Influencers who focus on Mongolian culture and heritage can highlight the traditional aspects of the product, appealing to culturally conscious consumers.

Lifestyle Influencers

These influencers cover a range of topics, including beauty, fashion, and daily life. They can integrate the product into their daily routines, showcasing its versatility and appeal.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can provide honest reviews and first impressions of the product.
• Tutorials: Step-by-step guides on how to use the product effectively.
• Before and After: Showcasing the results of using the product over a period.

Creative Ideas

• Cultural Beauty Rituals: Influencers can create content around traditional Mongolian beauty rituals and how the product fits into these practices.
• Ingredient Spotlight: Highlighting the natural ingredients used in the product and their benefits.
• User-Generated Content: Encouraging followers to share their experiences and results using the product, creating a community around the brand.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the Mongolian beauty market.