Pet owners, pet enthusiasts, dog trainers, cat behaviorists, or pet lifestyle bloggers who regularly create content featuring their pets. They should have an engaged audience interested in pet care, nutrition, and training. Platform presence is key, especially on Instagram, TikTok, and YouTube.

Product Positioning

Pet treats can be positioned in several ways, depending on the target market and the specific features of the treats.

• Health & Wellness: Position the treats as a healthy and nutritious option for pets, focusing on ingredients like natural, organic, grain-free, or limited ingredients. This appeals to health-conscious pet owners.
• Training & Behavior: Market the treats as a tool for training and reinforcing positive behavior. Highlight features like small size, palatability, and specific ingredients that aid in focus or calmness.
• Indulgence & Bonding: Position the treats as a way to show love and affection to pets. Focus on flavors, textures, and unique ingredients that make the treats a special reward.
• Specific Dietary Needs: Target pets with allergies, sensitivities, or specific health conditions by offering treats formulated for these needs (e.g., hypoallergenic, weight management, dental health).

Target Customers

Based on the positioning, here are some ideal customer profiles:

• The Health-Conscious Pet Parent: This customer prioritizes their pet's health and well-being. They are willing to spend more on high-quality, natural, and nutritious treats. They actively research ingredients and look for treats that address specific health concerns. Example: A young professional who regularly exercises and wants to ensure their dog receives the same level of care.
• The Training Enthusiast: This customer is actively involved in training their pet, whether for basic obedience or advanced skills. They need treats that are small, palatable, and easy to carry during training sessions. Example: A dog owner participating in agility competitions who needs high-value rewards for their dog.
• The Pampering Pet Owner: This customer sees their pet as a member of the family and enjoys spoiling them with treats and toys. They are drawn to unique flavors, textures, and visually appealing treats. Example: A retired couple who dotes on their cat and enjoys giving them special treats as a sign of affection.
• The Pet Owner with Specific Needs: This customer has a pet with allergies, sensitivities, or health conditions that require specialized treats. They are looking for treats that are safe and beneficial for their pet's specific needs. Example: An owner of a dog with a chicken allergy who needs to find alternative protein sources for treats.

Potential Influencer Matches

• Pet Lifestyle Influencers: These influencers showcase their pet's daily life, including feeding routines, playtime, and adventures. They can integrate the treats into their existing content and demonstrate how their pet enjoys them. This reaches a broad audience of pet owners.
• Dog/Cat Training Influencers: These influencers provide training tips and advice to pet owners. They can showcase how the treats can be used as a positive reinforcement tool and highlight their effectiveness in training. This reaches pet owners actively seeking training solutions.
• Veterinarians/Pet Nutritionists: These influencers provide expert advice on pet health and nutrition. They can endorse the treats based on their ingredients and nutritional value, building trust and credibility with pet owners. This reaches health-conscious pet owners.
• Breed-Specific Influencers: These influencers focus on a particular breed of dog or cat. They can tailor their content to the specific needs and preferences of that breed, making the treats more relevant to their audience. This reaches owners of specific breeds.

Content Creation Ideas

• General Ideas:

  • "Treat Taste Test": Film your pet trying the treats for the first time and capture their reaction.
  • "DIY Treat Recipes": Share homemade treat recipes using the brand's ingredients.
  • "Treat Training Tips": Provide tips on how to use treats effectively for training.
  • "Treat Ingredient Spotlight": Highlight the benefits of specific ingredients in the treats.
  • "Treat Dispensing Toy Demo": Show how the treats can be used with interactive toys.

• Creative Ideas:

  • "Pet Treat ASMR": Create a video featuring the sounds of pets crunching on the treats.
  • "Treat Art": Arrange the treats into creative shapes or patterns and photograph them.
  • "Treat Challenge": Create a fun challenge involving the treats, such as a "find the treat" game.
  • "Treat Time-Lapse": Film a time-lapse video of your pet enjoying the treats over time.
  • "Treat Transformation": Show before-and-after photos of your pet's behavior after using the treats for training.