Micro-influencers in Singapore specializing in fashion and beauty content.

who have a strong connection with their audience and can provide authentic endorsements.

Target Customers

The ideal customer profile includes:

• Young adults aged 18-35
• Predominantly female
• Interested in fashion, beauty, and lifestyle trends
• Active on social media platforms like Instagram and TikTok
• Residing in Singapore

Illustrative examples:

1. A 25-year-old female working professional who follows the latest fashion trends and beauty tips on Instagram.
2. A 20-year-old university student who enjoys experimenting with new beauty products and shares her experiences on TikTok.
3. A 30-year-old fashion enthusiast who frequently shops online and looks for style inspiration from influencers.

Potential Influencer Matches

Micro-Influencers (1,000-10,000 followers)

• These influencers have a smaller but highly engaged audience.
• They can provide authentic and relatable content.
• Suitable for product reviews, unboxing videos, and everyday fashion/beauty tips.

Mid-Tier Influencers (10,000-50,000 followers)

• These influencers have a larger reach while still maintaining a personal connection with their audience.
• They can create more polished and professional content.
• Suitable for lookbooks, makeup tutorials, and fashion hauls.

Content Creation Ideas

General Ideas

• Product Reviews: Honest reviews of fashion and beauty products, highlighting their features and benefits.
• Tutorials: Step-by-step guides on how to use beauty products or style outfits.
• Unboxing Videos: First impressions and unboxing of new product launches.

Creative Ideas

• Fashion Challenges: Influencers can create and participate in fashion challenges, encouraging their followers to join in and share their own looks.
• Before and After Transformations: Showcasing the impact of beauty products through before and after photos or videos.
• Collaborations: Partnering with other influencers for joint content, such as styling each other or creating themed lookbooks.

By leveraging these types of influencers and content ideas, the brand can effectively reach and engage its target audience in Singapore's fashion and beauty market.